IIMB has a strong brand identity with a logo that has great recall. The sun symbol has been designed by the National Institute of Design, Ahmedabad, and has been in use since 1994.
The concept of the current logo is based on a line from the Sanskrit shloka which has become the motto of IIMB: Tejasvi navadhitamastu. This line, derived from the peace invocation of several Upanishads, translates as: “Let our (the teacher and the taught) learning be radiant”.
AUM saha navavatu, saha nau bhunaktu
Saha veeryam karvaavahai
maa vid vishaa va hai
AUM shaantih, shaantih, shaantih
Let us together be protected and let us together be nourished by God's blessings / Let us together join our mental forces in strength for the benefit of humanity /Let our efforts at learning be luminous and filled with joy, and endowed with the force of purpose /Let us never be poisoned with the seeds of hatred for anyone / Let there be peace and serenity in all the three universes.
- Invocation from Taittiriya Upanishad