IIMB logo
Decrease Font Size Increase Font Size

Marketing

IIM Bangalore has the strongest Marketing Department among the leading management institutes in the country. Its nine full time faculty with a combined academic and international experience which combines experience and youth. All the members in the Area have industry experience, prior to their doctoral work or before joining academics. Faculty of the area have obtained Ph.D. / Fellowship from leading institutions in India and abroad. The marketing faculty in the Institute has engaged in research and are offering post graduate courses in the area of Brand Management, Product Management, Business to Business Marketing, Competitive Marketing Strategy, Consumer Behavior, Global Branding, International Business Negotiations, Marketing Theory, Customer Relationship Marketing, Services Marketing.

The Area faculty is actively involved in consulting and executive education programmes targeting both domestic and international clientele. The books written by the area faculty have received wide acclamation and awards. Over the years, the marketing area faculty have presented papers in leading international conferences and published articles in both international and leading Indian journals. The members are also actively involved in various industry and corporate forums through participation in seminars, workshops and as professional members on the Corporate Boards.