Programme Directors : Profs. U Dinesh Kumar, Ishwar Murthy & Rajluxmi V Murthy
Programme Dates : 5 – 10 February 2017
Programme Venue : N-103, IIMB Campus
Programme Overview : The theory of bounded rationality proposed by Nobel Laureate Herbert Simon is evermore significant today with increasing complexity of the business problems; limited ability of the human mind to analyze the alternative solutions and the limited time available for decision making. Introduction of enterprise resource planning (ERP) systems has ensured availability of data in many organizations; however, traditional ERP systems lacked data analysis capabilities that can assist the management in decision making. Business Analytics is a set of techniques and processes that can be used to analyse data to improve business performance through fact-based decision-making. Business Analytics and Business Intelligence create capabilities for companies to compete in the market effectively. Business Analytics and Big Data has become one of the main functional areas in most companies. Analytics companies develop the ability to support their decisions through analytic reasoning using variety of statistical and mathematical techniques. Thomas Devonport in his book titled, “Competing on analytics: The new science of winning”, claims that a significant proportion of high-performance companies have high analytical skills among their personnel. On the other hand, a recent study has also revealed that more than 59% of the organizations do not have information required for decision making.
In a recent article based on a survey of nearly 3000 executives, MIT Sloan Management Review reported that there is striking correlation between an organization’s analytics sophistication and its competitive performance. The biggest obstacle to adopting analytics is the lack of knowhow about using it to improve business performance. Business Analytics uses statistical, operations research and management tools to drive business performance. Many companies offer similar kind of products and services to customers based on similar design and technology and find it difficult to differentiate their product/service from their competitors. However, companies such as Amazon, Google, HP, Netflix, Proctor and Gamble and Capital One use analytics as competitive strategy. Business Analytics helps companies to find the most profitable customer and allows them to justify their marketing effort, especially when the competition is very high. There is significant evidence from the corporate world that the ability to make better decisions improves with analytical skills. This course is designed to provide in-depth knowledge of business analytic techniques and their applications in improving business processes and decision-making.
The annual event hosted by Prayaas, the social initiative wing of IIMB’s EPGP, is themed around promoting social inclusion and will witness participation from the transgender community from PAYANA Foundation and children from Surabhi Foundation
01 February 2017, Bengaluru: Prayaas, the social initiative wing of IIM Bangalore’s Executive Post Graduate Programme in Management (EPGP), is hosting the annual Prayaas Day on 5th February (Sunday) 2017 at the IIMB auditorium. The Prayaas team has based the theme of this year’s event on promoting social inclusion, in keeping with Mahatma Gandhi’s inspiring statement: “You must be the change you want to see in the world”.
This year, the event will witness participation of people belonging to the transgender community from PAYANA Foundation and underprivileged children from Surabhi Advaya Foundation, an orphanage based in Bangalore.
The day-long event will comprise an eye camp, sessions aimed at generating awareness on the transgender community, their challenges and achievements, as well as fun group activities. Professor U. Dinesh Kumar, EPGP Chairperson, will inaugurate the event.
The event will also involve the sharing of life experiences by eminent personalities. Movie screening and story-telling sessions would also be held for the participants. Dance performances by EPGP students will be another attraction.
Apart from individual short speeches by many participants, the highlight of the day would be the concluding lecture by theatre, film, television and media personality Prakash Belawadi, who is also an activist and a journalist from Bangalore, and co-founder of the Centre for Film and Drama, Bangalore.
The event is being organized by the students of the one-year full time residential EPGP. Established in 2009, Prayaas is the social initiative club of EPGP at IIMB, which aims to make a meaningful difference to society. The Prayaas team conducts various activities, such as eye camps, blood donation camps, etc. through the year. The team has conducted a lot of socially engaging events over the past year. A movie-screening session was held for the residents of an old age home, a day-long event was held for the residents of an orphanage and the students of EPGP celebrated Deepavali in a unique way by presenting musical instruments and creating rangolis with the residents of Surabhi Foundation. In the past, the Prayaas team held Jaipur Foot camp and eye camps on Prayaas Day at the IIMB campus.
Last year’s Prayaas Day focused on ‘Celebrating Abilities’ by providing a platform for people with disability. Prayaas organized the event in association with Spinal Foundation India.
For event related details, please contact Kushal Dalal on 7022099881.