Programme Directors : Prof. Seema Gupta
Programme Dates : 13 – 17 February 2017
Programme Venue : Central Pergola, IIMB Campus
Programme Overview : Digital media is hip and happening. Do you have what it takes to make it big? Learn Now!
Big TV spends are out – unless you have lot of money to waste!
Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!
Are you getting bang for your buck? Check it out!
How to add fizz to your digital marketing? Figure it out.
Come to IIMB. Enroll for the 5-day programme designed for getting you up to speed with Digital Marketing. Here is how:
This programme will give an overview of various digital marketing platforms that businesses can use for achieving growth. It will give insights into the art and science of search engine marketing and social media marketing. It will cover facets of search advertising and search engine optimization. It will enable broad understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm marketers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing campaigns. The programme will help marketers get increased engagement, leads and conversions. The programme will equip marketers with the tools and techniques of digital marketing so that they can integrate digital into their marketing plan. Insights into digital marketing will enable marketers to get enhanced performance from their digital agencies while reducing the cost of their digital campaigns.
Organizations in India are increasingly feeling the need for “market orientation” because of ever-changing customer preferences. Marketing and other functional disciplines today are expected to “talk to” rather than “talk at” each other. This Programme therefore aims at clarifying the basics of marketing, to marketing as well as non-marketing executives. It helps the process of facilitating a dialogue between the different disciplines of an organization with the objective of serving the customer more effectively.
Talk Title: Opportunities and Challenges in the age of Competitive Federalism: Inviting investments in Bengal
Course Title: Development Economics: Theory and Policy
Speaker: Roopendra Narayan Roy
Date: 15th February (Wednesday), 2017
Course Instructors: Shabana Mitra and Arnab Mukherji
Abstract: At the present time, all states are in competition for investments whether they are sourced inside the country or from foreign investors. Are fundamentals of the competing states most important? Or is it image and packaging created by road shows and events like Vibrant Gujarat or Bengal Global Business Summit (BGBS). What role does ease of doing business play in this war for capital and investments? How is Bengal gearing up for this competition? What are its advantages, what are its challenges and limitations? How about labor costs and militancy? What about investments in education, skills and health? Does location play a role? What is the hype and what is the ground reality? What is the experience of other investors? We explore many of these considerations in the context of Bengal.
Speaker’s Bio: With nearly 4 decades of experience in management consulting, Roopen Roy has served in various capacities in India and abroad. He is the Founder and CEO of Sumantrana Management Consultants LLP, a strategy advisory firm. Prior to that, he was the Country Leader and Managing Director of Deloitte Consulting in India. He has also served as the Managing Director of PricewaterhouseCoopers in India where he pioneered the IT services business and set up offshore delivery centers. He is a Chartered Accountant with a Masters’ Degree in Advanced Accounting and a Graduate Degree in Law. He has also completed the Advanced Management Program (AMP) at the Harvard Business School. He has served on the Board of Governors of IIT Kharagpur, IIM Calcutta, Nasscom, XIM Bhubaneswar and AIMA. He is currently serving on the Board of Directors of Amalgamated Plantations (a Tata enterprise), Vara United Private Limited, Action for Autism and TCG Digital LLC, US.