Friday, February 17, 2017

  • Digital Marketing for Business Growth

    Programme Directors    : Prof. Seema Gupta

    Programme Dates           : 13 – 17 February 2017

    Programme Venue         : Central Pergola, IIMB Campus

    Programme Overview   : Digital media is hip and happening. Do you have what it takes to make it big? Learn Now!

    Big TV spends are out – unless you have lot of money to waste!

    Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!

    Are you getting bang for your buck? Check it out!

    How to add fizz to your digital marketing? Figure it out.

    Come to IIMB. Enroll for the 5-day programme designed for getting you up to speed with Digital Marketing. Here is how:

    This programme will give an overview of various digital marketing platforms that businesses can use for achieving growth. It will give insights into the art and science of search engine marketing and social media marketing. It will cover facets of search advertising and search engine optimization. It will enable broad understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm marketers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing campaigns. The programme will help marketers get increased engagement, leads and conversions. The programme will equip marketers with the tools and techniques of digital marketing so that they can integrate digital into their marketing plan. Insights into digital marketing will enable marketers to get enhanced performance from their digital agencies while reducing the cost of their digital campaigns.

    Organizations in India are increasingly feeling the need for “market orientation” because of ever-changing customer preferences. Marketing and other functional disciplines today are expected to “talk to” rather than “talk at” each other. This Programme therefore aims at clarifying the basics of marketing, to marketing as well as non-marketing executives. It helps the process of facilitating a dialogue between the different disciplines of an organization with the objective of serving the customer more effectively.

    Programme URL:

  • Big Data Analytics (Batch-1) Module-5

    Programme Directors    : Profs. Dinesh Kumar, Shankar Venkatagiri & Pulak Ghosh

    Programme Dates           : 17 -18 February 2017

    Programme Venue         : M-11, IIMB Campus

    Programme Overview   : A triad of terms captures the essence of “big data”: volume, velocity and variety. The volume and pace at which data is created can challenge existing computing infrastructure. For example, every flight of a Boeing 777 can generate up to 1 terabyte (~1000 gigabytes) of data. Making sense of this data is imperative for decision making and troubleshooting. The theory of bounded rationality proposed by Nobel Laureate Herbert Simon is evermore significant today with the increased complexity of business problems; the human mind is constrained in its capacity to evaluate alternatives, given limited time to make conclusions.   

    Organisations large and small are forced to grapple with problems of big data, which challenge the existing tenets of data science and computing technologies. Techniques in predictive analytics rely heavily on the validity of statistical concepts such as independent and identically distributed (IID) random variables and the central limit theorem (CLT). When dealing with big data, the validity of these assumptions becomes questionable. Straightforward tasks such as interpreting descriptive statistics have their share of issues. We begin to question the utility of summary measures and diagrams.

    Algorithms that work well on “small” datasets crumble when the size of the data extends into the gigabytes. Time series techniques must be revamped to handle streaming data in continuous time. Social media messages have data formats that are unfit to be represented by traditional databases. While these may appear to be difficult problems, there has been a tremendous progress in big data analytics. For example, columnar databases have significantly boosted query speeds. File systems can seamlessly distribute datasets on multiple hard drives, and facilitate analytics on them in real time. Finally, the free and open source nature of several big data platforms promotes rapid adoption.

    Programme URL:

  • IIM Bangalore, IIM Udaipur and University of St.Gallen host unique workshop for aerospace manufacturing professionals on Feb 17

    14 February, Bengaluru: A workshop assessing Indian aerospace manufacturing maturity in the next five years will be jointly conducted by IIM Bangalore, IIM Udaipur and University of St.Gallen on 17th February (Friday) at IIM Bangalore.

    The workshop is targeted at CXOs, senior executives, business unit heads and entrepreneurs from India and abroad and is aimed at helping aerospace industry executives formulate their India manufacturing strategy.

    “The Government of India’s ‘Make in India’ program encourages multinational companies to manufacture in India for the world. The question in the minds of many aerospace executives is, ‘Does India have the necessary attributes to make it viable for us to consider it as a manufacture base?’ The workshop will attempt to address this question and discuss how partnerships can be formed,” said Prof.S.Raghunath, Professor, Corporate Strategy & Policy, and Programme Director for Aerospace-Aviation Management, IIM Bangalore.

    To register, please email:
    click here for detailed program description and schedule.