Wednesday, March 15, 2017

  • General Management Programme for Healthcare Executives (Batch-1) Module-4 Executive Education Open Programme

    Programme Title              : General Management Programme for Healthcare Executives (Batch-1) Module-4
                                                 Executive Education Open Programme

    Programme Directors    : Profs. Shankar Venkatagiri & Rajluxmi V Murthy

    Programme Dates           : 4 & 12 – 17 March 2017

    Programme Venue         : M-12, IIMB Campus

    Programme Overview   :
    The well-being of a population requires the coordinated participation of hospitals and healthcare institutions, pharmaceutical firms and their products, diagnostic services, healthcare technologies, informatics, insurance providers, entrepreneurs and finally, the community of healthcare recipients.

    Expenditure on healthcare is on the rise in India. Having reached the $100 billion mark in 2015, the spending is set to triple over the next 5 years. Consequently, there is a massive requirement for trained management professionals in healthcare. As with many other sectors, employees who are competent in their lines of work are identified to step into the shoes of managers. In the case of hospitals, senior doctors and nurses are charged with responsibilities that were not part of their training at college.

    The GMHE is a part-time certificate program that is aimed at high performing individuals in the healthcare domain, who are looking to transition from a functional role to a management role. This sectoral program is modelled on the highly successful Executive General Management Program (EGMP) offered under IIMB’s executive education programs for over a decade. The GMHE has been designed and developed by IIMB in partnership with apollo MedSkills, the skills arm of apollo hospitals. The academic content will be delivered by IIMB faculty, clinicians / administrators from some of the pre-eminent hospitals and healthcare service providers. There will also be frequent interactions with practioners from allied disciplines such as pharmaceuticals and insurance, which today play an important role in determining the success of healthcare delivery models. Participants in the GMHE will have ample opportunity to develop core business skills and competencies that are pertinent to their chosen domain within healthcare. They will involve themselves actively in case discussions, practicums, and interactive exercises in the classroom. The program’s activities will help participants in networking with peers from diverse backgrounds.

    Programme URL:

  • Advanced Management Programme (Batch-11) Week-2 Executive Education Open Programme

    Programme Title              : Advanced Management Programme (Batch-11) Week-2 
                                                 Executive Education Open Programme

    Programme Directors    : Profs. Sankarshan Basu, Sai Yayavaram, R Srinivasan & Jishnu Hazra

    Programme Dates           : 13 – 18 March 2017

    Programme Venue         : M-11, IIMB Campus

    Programme Overview   :
    Managing in today’s dynamic and competitive environment calls for two critical capabilities from business managers - the need to be functionally competent in a global context and the ability to set and drive organizational agenda for growth and performance. This calls for functional mastery combined with personal leadership. The objective of this programme is to allow participants to manage this dual development agenda.

    Programme URL:

  • Healthcare Analytics Executive Education Open Programme

    Programme Title              : Healthcare Analytics
                                                Executive Education Open Programme

    Programme Directors    : Profs. U Dinesh Kumar, Ananth Rao & Partha Haldar

    Programme Dates           : 13 - 15 March 2017

    Programme Venue         : Central Pergola, IIMB Campus

    Programme Overview   :
    Healthcare is an important sector for any economy and especially for India which is going through several structural and social changes that potentially affect status of people’s health. Ministry of Health and Family Welfare, Government of India, under its flagship National Rural Health Mission in the 11th five year plan, achieved considerable success in terms of healthcare indicators. Despite the government efforts, according to a McKinsey report, India is lagging in several healthcare infrastructure parameters such as doctors and bed densities compared to the WHO recommended guidelines1. Access to quality healthcare, service delivery, healthcare costs and financing are key issues faced by the country. Private sector in India plays a crucial role in addressing these health care issues. In 2009, private out-of-pocket expenditure in India accounted for 67% of the total expenditure on health.2 Healthcare service providers have to make several decisions to design healthcare service for different customer segments. In not-so-distant future, the healthcare provider would be required to deal with an enormous complex mix of challenges of an emerging economy, rapid unplanned urbanization, aging populations, global pandemics, environmental impacts on health, burden of non-communicable diseases, higher aspirations of patients, evidence-based-medicine, health insurance, medical tourism and above all, rising costs. Those having the ability to make an informed decision making would have greater odds of successfully facing some of the challenges, preparing beforehand and emerging as winners. ‘The primary differentiator in care at hospitals in the near future shall be the excellence in service, clinical care could still be supported by advances in technology, but service being a part of the culture needs rich reflections on the previous and prospective experiences to ensure a sound future. Analytics is thus the way to achieve the same.

    Programme URL:

  • Research & Publications office to host seminar titled ‘Membership has its Benefits: Subscription Pricing for Free Delivery Services’ on March 15

    Wednesday’s talk to be delivered by Dr. Anant Balakrishnan, McCombs School of Business, University of Texas at Austin

    10 March, 2017, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will be hosting a research seminar on ‘Membership has its Benefits: Subscription Pricing for Free Delivery Services’ on March 15 (Wednesday), 2017, from 11.30 am, at Classroom P22. The talk will be delivered by Dr. Anant Balakrishnan, McCombs School of Business, University of Texas at Austin.

    Dr. Anant Balakrishnan is the Associate Dean for Research and holds the Kenneth M. and Susan T. Jastrow, II Chair at the McCombs School of Business. He has previously held faculty appointments in the business schools at MIT, Penn State, and Purdue. He holds a Ph.D. from MIT, and B. Tech (Electronics) and MBA degrees from IIT and IIM. Dr. Balakrishnan’s research and teaching interests include operations and supply chain management, management science, and telecommunications. His research focuses on developing effective optimization models and methods to support planning and managerial decision making for operations, logistics, and telecommunications. Dr. Balakrishnan has worked closely with many manufacturing and service firms, and has published in leading journals such as Management Science, Networks, Operations Research, Transportation Science, Manufacturing & Service Operations Management, and Mathematical Programming.

    Background of talk: In recent years, many internet retailers have supplemented their traditional pay-for-delivery (PFD) pricing by introducing membership plans that provide free delivery services for a fixed annual subscription fee. Intuitively, these free-delivery-subscription (FDS) plans are likely to attract precisely those consumers for whom the delivery costs exceed the subscription fee. Indeed, data from leading internet retailers show that their actual annual delivery costs can be as high as twice the revenues they get from delivery charges and subscription fees. Why then do retailers offer FDS plans? To understand how the FDS option can increase firm profits, a novel utility-based model has been developed that highlights two main advantages, observed in practice, of introducing a FDS plan, namely, the ‘lift’ in a current customer’s demand when she subscribes to the FDS plan instead of purchasing using the PFD option, and the possibility of attracting new consumers. The modeling framework considers heterogeneity among consumers along two dimensions – their utility for the product and their preference (opportunity cost) for purchasing from the firm using the PFD option. Only mild assumptions were imposed, and particular utility functions or distributions of opportunity cost were not required. For this general setting, it is demonstrated that economic reasons alone suffice to explain the lift in demand, without assuming any separate behavioural factors. It is shown that offering the FDS option increases firm profits even though the optimal subscription fee is not sufficient to cover the firm’s actual shipping cost. Moreover, the FDS option also benefits consumers. For the FDS option, the two strategies of either introducing a single ‘Universal’ plan or offering multiple ‘Tiered’ plans (with varying subscription fees and free delivery limits) have been considered. The analysis of these strategies, augmented with computational results, yields several interesting managerial insights on the drivers of the optimal policy, profits, and market share, and their sensitivity to product, consumer, and market characteristics. The approach and results also apply to other related contexts such as subscription pricing for information goods and access services.

    Topic: Membership has its Benefits: Subscription Pricing for Free Delivery Services

    Speaker: Dr. Anant Balakrishnan, McCombs School of Business, University of Texas at Austin

    Date: Wednesday, March 15, 2017

    Time: 11.30 am onwards

    Venue: Classroom P22