IIMB logo
Decrease Font Size Increase Font Size

PROGRAMMES ›› Doctoral ›› FPM Students ›› Swagato Chatterjee

FPM STUDENTS

Swagato Chatterjee

Email: Swagato.chatterjee10@iimb.ernet.in

Batch/Specializations: Marketing

Research Interests:

Consumer Behavior, Analytical and Choice Modeling and Decision Making, Services Marketing, Wait for service

Education

  • B.Tech, IIT Kharagpur, 2005-09.

Work Experience:

  • 10 months experience in NMDC Ltd, 2009-10.

Positions Held:

  • FPM Placement Representative in IIM Bangalore for the academic years 2011-13

  • Co-Managing Editor, Tejas@iimb, 2012-13

Conference Publications:

  • "Modeling service quality signals by price-certification combination" was selected in 4th Conference on Excellence in Research and Education 2012, IIM Indore
  • "Brand Credibility as a measure of Brand extension" in 5th Great Lakes-NASMEI Marketing Conference, 2011, Great Lakes Institute of Management, with Prof Srinivasa Prakhya and Ms. Aruna Divya T.
  • "Profitability of unorganised service sector: A sustainable marketing approach" in 5th Great Lakes-NASMEI Marketing Conference, 2011, Great Lakes Institute of Management, with Ms. Arpita Ghatak

  • "Productivity of unorganized service sector: A study on street food vendors" in Doctoral Colloquium 2011, IIM Ahmedabad.

  • “Relief Well Drainage Proposal for a more Reliable Municipal Water Supply” in Conference of Infrastructure, Sustainable Transportation and Urban Planning, 2010, Indian Institute of Science, Bangalore