Strategic Management of Luxury Business Managing luxury products & services - from concept to consumer 
Last date for registration: 27 Nov, 2015
End Date : 09 Dec, 2015
Early Bird Discount Date : 16 Nov, 2015
Residential Early Bird Fee(excluding GST) : Rs. 61,750
Non-Residential Fee(excluding GST) : Rs. 57,500
Non-residential Early Bird Fee(excluding GST) : Rs. 54,625
India and China are turning out to be the biggest luxury brand markets in Asia. Indians are steadily acquiring means and taste for luxury. We intend to examine the major future trends that will shape the evolution of the luxury business especially with the revival of haute couture in India where the desire to make grand statements is high.
New product and service categories have been a significant part of key growth strategy. Technology, especially on person technology-smart phones, ipads, tablet PCs, expensive items that make a personal statement - are new areas of luxury branding.
This programme will enhance understanding necessary to manage luxury products and services.
• It is a program which will address industry trends in luxury products and services and will offer better appreciation of the consumer of luxury and buyer behaviour.
• The goal is to impart concepts relating to value chain of luxury, pricing decisions and managing the profit potential of luxury.
• This is not about learning mere concepts but about understanding how to make business decisions relating to creating a luxury brand, differences that exist in managing luxury products and services and execution of a luxury brand, managing channels – direct, joint Ventures or franchise, managing luxury supply chains, licensing and demand management.
• Industry Trends: Differentiating luxury from ‘non’ luxury
• The luxury experience
• Consumer buyer behaviour of luxury
• Understanding value chain of luxury
• Understanding pricing and profit potential of luxury
• Creating a luxury brand
• Differences in managing products, services, and categories
• Developing a concept of a luxury brand
• Execution of a luxury brand
• Managing a luxury brand
• Brand extensions in luxury
• Managing portfolio of luxury brands
• Reinvention of luxury brands
• Globalization of luxury business
• Managing channels – direct, JVs, or franchise?
• Managing luxury supply chains, licensing, and demand management
• Acquiring local brands/integration with global portfolios
• Managing luxury products and services effectively
• Making better pricing decisions and managing the profit potential of luxury
• Creating and sustaining a luxury brand and managing Channels
• Entrepreneurs and CEOs of new luxury businesses
• GMs / profit centre managers of international luxury businesses
• Designers looking to create luxury brands
• Managers of luxury franchise businesses
• Suppliers of products / services to international luxury businesses
• Marketing managers of luxury brands
• Advertising agency executives of luxury brands
Case studies, lectures and experience sharing by industry leaders.
Dr. S Raghunath is Professor of Corporate Strategy & Policy at IIMB. He was a Visiting Scholar at Stanford Graduate School of Business, USA. He has been writing cases and advising luxury businesses in India. He is an experienced, widely known business advisor and speaker.
Dr. Raghunath has published several papers case studies and book chapters. He has been quoted inpublications such as Economic Times, Business World and Computer Today. He was also writing the strategy column for Business Outlook.
Dr Manoj Nakra is the Chief Strategy Officer of the Apparel Group of Dubai, a retailer of over 50 global brands in 11 countries - GCC, India, and the Far East. In 2004 Manoj started SmartGlobal, a retail strategy consulting and executive education company in the Knowledge Village, Dubai. Prior to the doctorate, Manoj was Deputy CEO of Jashanmal National Company, Dubai. Manoj has developed three unique retail concepts – ‘InnerLines,’ ‘TableArt,’ and ‘Just Chocolate.’
Manoj acquired a Doctorate in Management from Case Western Reserve University, USA (where he was also an adjunct faculty), an MBA from IIMB and an undergraduate degree in Mechanical Engineering from the IIT, Delhi.
Programme Charges*
Residential: Rs. 65,000/-(subject to availability of rooms on campus)
Non-residential: Rs. 57,500/-
Early bird cut-off date: 16-Nov-2015
Residential: Rs. 61,750/-
Non-residential: Rs. 54,625/-
Please Note * Please add service tax at prevailing rates to the programme fee. Group discount (10%) may be availed for a group of 5 or more participants from an organization for a programme, on upfront payment before the start of the programme.
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme. Kindly do not make your travel plans unless you receive the letter from IIMB.
A certificate of participation will be awarded to the participants by IIMB.
Registration
Please logon to IIMB website www.iimb.ac.in/eep for registering online. Do feel free to get back to us if you should have any clarification.
Executive Education Programmes
Indian Institute of Management Bangalore
Bannerghatta Road, Bangalore 560 076
Phone: +91 - 80 - 2699 3264 / 3475
Fax: +91 - 80 - 2658 4004 / 4050
E-mail: openpro@iimb.ernet.in