Competitive Advantage through Process Design 
Last date for registration: 02 Feb, 2018
End Date : 15 Feb, 2018
Early Bird Discount Date : 22 Jan, 2018
Customers care about the value that the products and services bring to them, and rarely the efforts needed to deliver the same. Thus while it is imperative for the firm to strive to excel in the value proposition that they provide to their customers, the firm cannot lose its focus on the internal systems and processes that they go through to develop the value proposition. Process improvement and process (re-)design is a continuous effort that firms engage in their quest to gain sustainable competitive advantage. These efforts fall under various approaches: Toyota Production System (TPS), Lean (operations, manufacturing, etc.), Value Stream Mapping (VSM), Business Process Reengineering (BPR), etc. being some of them.
This course covers these approaches two-fold: first, how to do process design and improvements, benchmarking to identify efficiency differences, and how to manage the organization changes associated with process improvements; and second, how to setup the various internal best practice systems that go on to develop the value chain through which the firm achieves sustainable competitive advantage. Such system design includes respective designs of the supply chain, the product development processes, and managing technological innovation.
The objectives of the program are to facilitate
• Deeper understanding of some key value drivers like product development, technology management, innovation, operations systems, supply chain management
• An appreciation of the interplay among those key drivers
• Strategic synthesis of the drivers to deliver value
• Understand the linkages between marketing, organizations, product development, and operations towards appropriating the best value from the value chain.
Programme Contents
The programme has two distinct parts: process design and improvement, and system design. The key focus remains in creating an organization and/or processes that will provide sustainable competitive advantage. The respective content for the two parts are:
Process Design and Improvement
- Concept of value stream mapping (VSM)
- Process design for competitive advantage
- Toyota production system (TPS)
- Change management with process re-design/improvement
- Benchmarking process
System Design (uses VSM perspective)
- Vertical integration and sourcing
- Supply chain design
- Innovation process
- Product development organization, metrics and processes
The primary method of delivery of the program is through case discussions. Learning takes place through involved participation by the participants in the case discussions.
Target participants’ profile:
• The programme is meant for Functional managers migrating to a General Management and crossfunctional roles to make them aware of the key drivers of value creation
• The programme is suitable for senior managers in the manufacturing or services sector- Vice-Presidents, General Managers, Business Heads,Functional heads and Entrepreneurs.
Programme Fee and Payment
INR 83,000/- Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
The participants are required to work on assignments, cases and prepare for the classes the next day during the programme days. The programme therefore has been structured as a residential programme. Non-residential option is not available.
Early Bird Discount
Nominations received with payments on or before 22-Jan-18 will be entitled to an early bird Discount of 10%.
- Early Bird Fee (Residential) INR 74,700/-(+ Applicable GST)
Please Note:
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme. Kindly do not make your travel plans unless you receive the letter from IIMB.
A certificate of participation will be awarded to the participants by IIMB.
- The programme fee should be received by the Executive Education Office before the programme commencement date.
- In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
- If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
Anshuman Tripathy is a faculty member in Operations Management. His research interests are two fold. His early research, which continues today, dwells into how firms design their globally distributed product development organizations with particular focus on firms that are involved in the design and development of complex engineered systems. Of late he has also been looking into how firms need to act along the industry value chain to ensure sustainability of their product/process innovations. His research has been published in IEEE Transactions on Engineering Management and Production and Operations Management. His paper `Structuring Work Distribution for Global Product Development Organizations’ was awarded the Wickham Skinner Best Paper (Runner-Up) for the best paper in Production and Operations Management.
At IIM Bangalore, Anshuman teaches the core course in Operations Management for the PGP program, and offers an elective on Technology & Operations Strategy for all the long duration programs. He also offers Executive Programs on Project/Program Management, Value Chain Strategies, Manufacturing Excellence, Managing Technological Innovation, and Supply Chain Strategies.
Anshuman has been a faculty member at IIM Bangalore since 2011. Prior to that he was a faculty member at IIM Ahmedabad. Anshuman worked for more than 10 years, between his PGDM and PhD, in the automotive industry at Maruti Udyog Ltd and Ford India/USA, holding senior management positions in Purchasing, eBusiness Strategy Development, PD Program Management, and Product Development. His last assignment, before pursuing a career in academics, was as General Manager (Product Engineering) at Ford India Ltd.