Digital Marketing for CMOs (Live Online Programme) 
Last date for registration: 09 Sep, 2020
End Date : 19 Sep, 2020
As consumers spend more time on digital media, marketers need to leverage it. Digital marketing is no longer a choice but a necessity. Are you prepared for it!
Senior marketers need to integrate digital media with their traditional media to have a holistic marketing strategy. Do you understand digital marketing enough to be able to do that?
What are the skills needed in your digital marketing team? Find out!
Is your team optimizing the digital marketing? How can you improve ROI from digital marketing?
What metrics and analytics to focus upon in digital marketing?
Which is the social media for your brand – Twitter or Facebook or Blog? Find out!
How to spark conversations on social media and build a community? Discover now!
Enroll for the 6-day programme designed especially for senior management and Heads of Marketing. Get up to speed with Digital Marketing. Here is how:
This programme will equip you to prepare digital marketing strategy and plan and determine budget allocation. This programme will give an overview of various digital marketing platforms that businesses can use for achieving growth. It will give insights into the art and science of search engine marketing and social media marketing. It will cover facets of search engine optimization. It will enable broad understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm CMOs with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing strategies. The programme will help CMOs get increased engagement, leads and conversions. Insights into digital marketing will enable CMOs to get enhanced performance from their digital agencies while reducing the cost of their digital campaigns. It will enable them to track, optimize and increase the ROI from digital marketing.
- Influencer Outreach
- Digital PR
- Personal Branding on Twitter
- B2B Marketing-LinkedIn
- Community Building on Facebook
- Preface to Digital Marketing
- Leveraging Social Media
- Budget Allocation
- Web Analytics
- Search Engine Optimization
- Planned Search Advertising
- Planned Display Advertising
- Strategic Mobile Marketing
- Video Marketing
- Instagram Marketing
- Strategy and tools of digital marketing
- Content strategy
- Optimizing digital marketing
- Tracking and Measurement
- Identifying the skills needed in Digital marketing team
- Improving the ROI from digital marketing
- Integration of digital marketing with traditional marketing
The programme is designed for professionals in middle and senior level positions who want to understand the nuances of digital marketing. It starts from basics and goes to intermediate level. In the past participants have been from sales and marketing, technology, entrepreneurs, general management. Participants from both B2C as well as B2B will benefit from this programme.
Mode of delivery: Online Synchronous classes
Classes will be delivered in live online synchronous manner. They will be interactive with state of the art technology infrastructure at IIM-B. Participants will be able to attend from the comfort of their environment and save time lost in traveling. Group will be formed in whatsapp for the batch to enable networking and peer learning.
Professor Seema Gupta specializes in digital marketing. She has published papers in reputed journals such as Journal of Marketing Theory & Practice, Public Relations Review, Corporate Reputation Review, Management Review and Vikalpa. Winner of the EFMD Best case award (2011) and ISB-IVEY Best Case Award (2011), Professor Gupta has written cases on marketing challenges faced by companies such as Volkswagen, Bosch, Nielsen, DDB Mudra, DainikBhaskar etc. Her cases have been registered with Harvard Business School Publishing. Professor Gupta is passionate about digital marketing and provides corporate training and consulting in the field of digital marketing. She consults marketers on optimizing digital marketing and formulating integrated digital marketing strategy.
She uploads videos on latest tips in digital marketing on her YouTube channel @ProfSeemaGupta and also writes blog articles on her website www.profseema.com
To Get Free Tips on Digital Marketing follow her on social media handles:
https://www.instagram.com/profseemagupta/
https://www.youtube.com/c/ProfSeemaGupta
https://www.linkedin.com/in/seemaiimb/
https://twitter.com/seemaiimb
https://www.facebook.com/ProfSeemaGupta/
She has presented papers in international conferences. She has provided consulting in marketing strategy and communications to companies such as Nandini milk, Nilon’s, Karnataka State Seed Corporation, INDCOSERVE etc. Her articles have appeared in national
media such as Economic Times and Financial Express. Professor Gupta has imparted training to executives of reputed companies. Prior to IIMB she has worked with RPG group in sales and marketing function and Mudra Institute of Communications (MICA).
Senior Guest faculty from industry will also take sessions in the programme.
The pedagogy includes live campaigns, case studies, group projects, presentations, lectures and audio visual aids.
Programme Fee
INR 1,10,000/- (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
A certificate of participation will be awarded to the participants by IIMB.
- The programme fee should be received by the Executive Education Office before the programme commencement date.
- In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
- If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
Focused and great value addition!
With my 11 years of experience I just didn’t want to refresh digital marketing, but needed more depth. This course certainly provided that, by focussing on digital innovation and current trends. Also it provided a platform for valuable interaction with co-professionals. Recommended for all.
-Rituparna Bhattacharjee
Marketing Practice Leader, Grant Thornton US shared services centre.
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Digitally savvy, best outreach methods!
The programme focuses on how marketers can be more digitally savvy by increasing the outreach and build deeper customer relationship by influencing the digital path to purchase.
-Richard Canday
Assiociate Vice President, Electronic Payment and services Pvt ltd.
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An enriching package! A must do!
The course was refreshing and enriching. I not only learned during classes but also participated in the journey to unveil the tenets of digital marketing. It was regressive in packaging and exhaustive in content. It’s a must do for marketers!
-Ashish Swarnkar
Chief Manager- marketing, DHFL
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Good trainer, in-depth knowledge, vast experience!
Seema is a good trainer and having in-depth knowledge on the subject and vast experience in Marketing & Marketing communication. I have attended the training at IIMB sponsored by my company Wonderla and I felt it was wonderful and implemented many ideas after this training.
-Rudresh Siddappa
Dy. General Manager, Wonderla Holidays Ltd.
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IIMB has adopted the ZOOM platform to conduct synchronous online live sessions after careful evaluation of multiple options. It helps create a learning environment that is quite similar to a face to face class, and also provides pedagogical tools that facilitate discussion based learning. Participants will need to have a computer that can download Zoom software and a sound Internet connection to attend the sessions. With extensive experience and feedback from resource persons and participants over the past few months, IIMB has concluded that the learning can be enhanced if sessions are conducted in compact durations of about 1:15 minutes. Accordingly, the sessions for this program will be held from 9.00 am to 3.30 pm in 4 sessions of approximately 1:15 minutes each with breaks.