Digital Marketing for Business Growth Category Name

Venue : IIMB Campus
Last date for registration: 05 Jan, 18
Start Date : 15 Jan, 18
End Date : 19 Jan, 18
Early Bird Cut-Off Date : 25 Dec, 17
Residential Fee(excluding Service Tax) : Rs. 92,000
Residential Early Bird Fee(excluding Service Tax) : Rs. 85,560
Non-Residential Fee(excluding Service Tax) : Rs. 82,000
Non-residential Early Bird Fee(excluding Service Tax) : Rs. 76,260

Digital media is hip and happening. Do you have what it takes to make it big? Learn Now!

Big TV spends are out – unless you have lot of money to waste!

Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!

Are you getting bang for your buck? Check it out!

How to add fizz to your digital marketing? Figure it out.

Come to IIMB. Enroll for the 5-day programme designed for getting you up to speed with Digital Marketing. Here is how:

The programme is for busy professionals who wish to learn digital marketing in a short time frame. Professionals can get a good understanding of all facets of digital marketing within the 5-day programme. The programme will enable digital marketers to prepare digital marketing strategy. It will also provide opportunity to understand the tools and techniques and hence the ‘how’ of digital marketing. This programme will give a panoramic view of various digital marketing mediums that businesses can use for escalating growth. It will give deep insights into the art and science of search engine marketing, social media marketing, online PR, influencer marketing. It will enable deep understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm marketers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing efforts. The programme will give insights into how to increase engagement, leads and conversions. Insights into digital marketing will enable marketers to get enhanced performance from their teams and digital agencies while reducing the cost of their digital campaigns. The programme gives insights into latest trends in the field of digital marketing.

The highlight of the programme is that participants get to run live campaigns in groups and hence learn by doing. The programme provides a good blend of strategy as well as execution.

The programme is cutting edge and will give insights into latest trends in digital marketing. Enroll now to get clued in to the future trends in digital marketing. The programme gives a good blend of academic rigor and industry insights. Engage with the best in class faculty and senior leaders in the industry to know the best practices. 

*This is tentative and is subject to change

The programme is designed for professionals in middle and senior level positions who want to understand the nuances of digital marketing. It starts from basics and goes to intermediate level. In the past participants have been from sales and marketing, technology, entrepreneurs, general management. Participants from both B2C as well as B2B will benefit from this programme. Those who already know the basics of digital marketing and have run campaigns are advised to opt for another programme titled as “Advanced Digital Marketing”.


The programme is completely on-campus which will allow you to experience the sprawling campus of IIM-B with its state of the art classrooms and infrastructure. On-campus classes will enable you to network with other participants of the programme. Leverage the network for trouble shooting, career opportunities and keeping abreast of the latest trends even after the programme is over. Join the community of digital marketers!

Prof. Seema Gupta

Professor Seema Gupta specializes in digital marketing. She is an educator, trainer, researcher and consultant in digital marketing. Having trained more than 1000 professionals in middle and senior management in digital marketing she has deep insights in the domain. She has published papers in reputed journals such as Journal of Marketing Theory & Practice, Public Relations Review, Corporate Reputation Review, Management Review and Vikalpa. Winner of the EFMD Best case award (2011) and ISB-IVEY Best Case Award (2011), Professor Gupta has written cases on marketing challenges faced by companies such as Volkswagen, Bosch, Nielsen, DDB Mudra, Dainik Bhaskar etc. Her cases have been registered with Harvard Business School Publishing.

She has presented papers in international conferences. She has provided consulting in marketing strategy and communications to companies such as Nandini milk, Nilon’s, Karnataka State Seed Corporation, INDCOSERVE etc. Her articles have appeared in national media such as Economic Times and Financial Express. She is regularly quoted in national media for her views on marketing and digital. She is also the Chairperson of Post Graduate Program in Enterprise Management (PGPEM) at IIM-B. Prior to IIMB she has worked with RPG group in sales and marketing function and Mudra Institute of Communications (MICA).

Senior Guest faculty from industry will also take sessions in the programme.

Programme Fee and Payment

INR 92,000/- Residential and INR 82,000/- Non -Residential (+ Applicable Service Tax) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount

Nominations received with payments on or before 25-Dec-17 will be entitled to an early bird Discount of 7%.

  • Early Bird Fee (Residential) INR 85,560/-(+ Applicable Service Tax)
  • Early Bird Fee (Non-Residential) INR 76,260/-(+ Applicable Service Tax)


Please Note

All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme. Kindly do not make your travel plans unless you receive the letter from IIMB.

A certificate of participation will be awarded to the participants by IIMB.

  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
  • Strategy and tools of digital marketing
  • Choosing a social media platform that fits brand objective
  • Optimizing digital marketing
  • Tracking and Measurement
  • Content strategy
  • Greater effectiveness and efficiency of digital marketing

The pedagogy includes live campaigns, case studies, group projects, presentations, lectures and audio visual.

Most lively- best hands on experience

The programme was most lively, I got hands on experience in live ad campaigns, budget planning exercises and deep understanding of various marketing channels with powerful cases.

-Sameer Jain, Associate Director-Online marketing, Shopclues.


Focused and great value addition

With my 11 years of experience I just didn’t want to refresh digital marketing, but needed more depth. This course certainly provided that, by focusing on digital innovation and current trends. Also, it provided a platform for valuable interaction with co-professionals. Recommended for all.

-Rituparna Bhattacharjee, Marketing Practice Leader, Grant Thornton US shared services centre.


Digitally savvy, best outreach methods

The programme focuses on how marketers can be more digitally savvy by increasing the outreach and build deeper customer relationship by influencing the digital path to purchase.

-Richard Canday, Assiociate Vice President, Electronic Payment and services Pvt ltd.


Cornerstone, Well-articulated, Retooled

“Her programme has been a cornerstone for me. The programme retooled me with Marketing and Communications knowledge essential to survive in an FMCG environment. A healthy mix of academic and industry interactions ensured that all concepts and their relevant industry adoption were well articulated and understood.”

-Rajat Singhal, Senior Manager, Corporate Development, Godfrey Philips


Sad that course is over, Great teacher, friend, guide

“I am sad that your course has come to an end. Thank you Ma’am for being a great teacher, friend and a guide.”

-Mayur Borsaikia, PGP Student, IIMB


Good trainer, in-depth knowledge, vast experience

Seema is a good trainer and having in-depth knowledge on the subject and vast experience in Marketing & Marketing communication. I have attended the training at IIMB sponsored by my company Wonderla and I felt it was wonderful and implemented many ideas after this training.

-Rudresh Siddappa, Dy. General Manager, Wonderla Holidays Ltd.