Digital Marketing for Business Growth
Last date for registration: 03 Feb, 17
End Date : 17 Feb, 17
Early Bird Cut-Off Date : 23 Jan, 17
Residential Early Bird Fee(excluding Service Tax) : Rs. 79,800
Non-Residential Fee(excluding Service Tax) : Rs. 74,000
Non-residential Early Bird Fee(excluding Service Tax) : Rs. 70,300
Digital media is hip and happening. Do you have what it takes to make it big? Learn Now!
Big TV spends are out – unless you have lot of money to waste!
Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!
Are you getting bang for your buck? Check it out!
How to add fizz to your digital marketing? Figure it out.
Come to IIMB. Enroll for the 5-day programme designed for getting you up to speed with Digital Marketing. Here is how:
This programme will give an overview of various digital marketing platforms that businesses can use for achieving growth. It will give insights into the art and science of search engine marketing and social media marketing. It will cover facets of search advertising and search engine optimization. It will enable broad understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm marketers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing campaigns. The programme will help marketers get increased engagement, leads and conversions. The programme will equip marketers with the tools and techniques of digital marketing so that they can integrate digital into their marketing plan. Insights into digital marketing will enable marketers to get enhanced performance from their digital agencies while reducing the cost of their digital campaigns.
- Search advertising
- Search engine optimization
- Social media marketing – Facebook, Twitter, LinkedIn and Blogs
- Web Analytics
The programme is designed for professionals in middle and senior level positions that want to take their digital marketing to the next level.
It is targeted at:
- Marketing and Advertising Professionals
- Sales and Business Development Professionals
- Communication Professionals
Participants from both B2C as well as B2B will benefit from this programme.
Professor Seema Gupta specializes in digital marketing. She has published papers in reputed journals such as Journal of Marketing Theory & Practice, Public Relations Review, Corporate Reputation Review, Management Review and Vikalpa. Winner of the EFMD Best case award (2011) and ISB-IVEY Best Case Award (2011), Professor Gupta has written cases on marketing challenges faced by companies such as Volkswagen, Bosch, Nielsen, DDB Mudra, DainikBhaskar etc. Her cases have been registered with Harvard Business School Publishing. Professor Gupta is passionate about digital marketing and provides corporate training and consulting in the field of digital marketing. She consults marketers on optimizing digital marketing and formulating integrated digital marketing strategy.
She has presented papers in international conferences. She has provided consulting in marketing strategy and communications to companies such as Nandini milk, Nilon’s, Karnataka State Seed Corporation, INDCOSERVE etc. Her articles have appeared in national media such as Economic Times and Financial Express. Professor Gupta has imparted training to executives of reputed companies. She is also the Chairperson of Post Graduate Program in Enterprise Management (PGPEM) at IIM-B. Prior to IIMB she has worked with RPG group in sales and marketing function and Mudra Institute of Communications (MICA).
Senior Guest faculty from industry will also take sessions in the programme.
The programme has intensive online analysis / cases, to get more value from the programme we will cap the registration with 25 participants on first-cum-first serve basis. Kindly rush in your nominations to avoid last minute registrations.