Strategic Management of Luxury and Lifestyle Business 
Last date for registration: 27 Nov, 2020
End Date : 09 Dec, 2020
Early Bird Discount Date : 16 Nov, 2020
Residential Early Bird Fee(excluding GST) : Rs. 90,450
Non-Residential Fee(excluding GST) : Rs. 90,000
Non-residential Early Bird Fee(excluding GST) : Rs. 81,000
India and China are the biggest luxury brand markets in Asia. Indians are steadily acquiring means and taste for luxury. We intend to examine the major future trends that will shape the evolution of the luxury business in India. This programme will enhance understanding necessary to manage luxury products and services.
- It is a program which will address industry trends in luxury products and services and will offer better appreciation of the consumer of luxury and buyer behaviour.
- The goal is to impart concepts relating to value chain of luxury, pricing decisions and managing the profit potential of luxury.
- This is not about learning mere concepts but about understanding how to make business decisions relating to creating a luxury brand, differences that exist in managing luxury products and services and execution of a luxury brand, managing channels – direct, joint Ventures or franchise, managing luxury supply chains, licensing and demand management.
The programme is for the following audience:
Entrepreneurs managing (or desirous of starting) luxury or lifestyle businesses and brands.
Startups creating products/services in the consumer space targeting luxury or lifestyle consumers.
GMs and Senior managers of consumer brands targeting luxury or lifestyle consumers.
The program goal is to impart the tools, techniques, and strategies to manage and grow luxury or life brands. The program will cover the following topics:
Understand how to make business decisions relating to creating a luxury or life style brand,
Create a profile of the luxury of lifestyle consumer and their buying behavior.
Understanding the value chain of luxury/lifestyle brands,
Their digital disruption,
Managing pricing decisions,
Managing the profit potential of luxury or lifestyle businesses,
Managing distribution channels.
The program will cover the following topics:
Differentiating luxury from lifestyle
Differentiating luxury/lifestyle from ‘non’ luxury
Consumer behavior of luxury/lifestyle
Understanding value chain of luxury
Developing a pricing strategy
Where is the profit pool in luxury/lifestyle brands
Creating a luxury/lifestyle brand
Differences in managing products, services, and categories
Developing a concept of a luxury/lifestyle brand
Execution of a luxury/lifestyle brand
Managing a luxury/lifestyle brand
Brand extensions in luxury/lifestyle
The digital disruption and how this is impacting luxury/lifestyle brands
The direct-to-consumer emergence as an opportunity
Managing channels – direct, JVs, or franchise?
- Managing profitability of luxury/lifestyle businesses.
- Creating and growing new businesses/startups in the luxury/lifestyle space.
- Implementing the digital eCommerce opportunity for luxury and lifestyle business
- The emerging direct-to-consumer opportunity for creating new luxury/lifestyle businesses based on Indian heritage and craft, and take that to the world.
The program is for:
Entrepreneurs and CEOs of new luxury or lifestyle businesses
eCommerce startup entrepreneurs in the consumer space
Angel and VC invest analysts investing in luxury or lifestyle space
GMs / profit center managers of international luxury and lifestyle businesses
Designers looking to create luxury or lifestyle brands
Managers of luxury or lifestyle franchise businesses
Suppliers of products/services to international luxury or lifestyle businesses
Marketing managers of luxury or lifestyle brands
The program is relevant for the following industry sectors:
Women’s and men’s fashion
Luxury real estate
Luxury hospitality and F&B
Digital eCommerce
Accessories and leather goods
Footwear
Jewelry
Perfumes and cosmetics
Design based furniture, interior design, and household products
Case studies, lectures and experience sharing by industry leaders.
Programme Fee
INR 1,00,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 16-Nov-20 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 90,450/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme. Kindly do not make your travel plans unless you receive the letter from IIMB.
A certificate of participation will be awarded to the participants by IIMB.
- The programme fee should be received by the Executive Education Office before the programme commencement date.
- In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
- If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
Dr. S Raghunath is a Professor of Corporate Strategy and Policy at the IIM Bangalore. His work has focused on themes in Luxury business in India, such as demand for luxury goods and services in India, recent trends and emerging categories in luxury market including Indianizing the concept of luxury.
He was a Visiting Scholar at the Graduate School of Business, Standford University (1990-1991). He was also a Visiting Professor at INSEAD, France; HEC Paris; EuroMED, Marseilles; University of Buckingham, UK; RMIT School of Business; Melbourne, Australia.
Dr.Raghunath was the Global Director of the International Masters Programme for Practicing Manager (IMPM) in 2010-2011 and has coached many CXOs of Indian companies as well as MNCs.
Dr. Raghunath is the Chairperson for the Centre for Corporate Governance and Citizenship. Also he is the India Chapter Chair of Academy of International Business. He is on the board of governors of ICFAI. He is on the board of Directors of Vijaya Bank, K Two Technologies, Spire Technologies, and National Venture Capital Fund. He is a Registered Consultant with the Office of Project Services, UNDP, New York. He was on the board of directors of KIOCL and Weir India.
Dr. Manoj Nakra has over forty years of work experience, has headed organizations for the last twenty years, with expertise in manufacturing, retail and distribution, and entrepreneurship. He has led the creation and implementation of ME and Indian strategies for many global luxury and lifestyle brands. He is co-founder of three technology platform companies – www.incubatee.com, www.startupangels.in, and www.caydre.com. Manoj is a Mechanical Engineer from Indian Institute of Technology Delhi, an MBA from Indian Institute of Management, Bangalore, and has a Doctorate from Weatherhead School of Business, Case Western Reserve University, USA.
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