Marketing Communications for Customer Engagement 
Last date for registration: 13 Nov, 2015
End Date : 27 Nov, 2015
Early Bird Discount Date : 02 Nov, 2015
Residential Early Bird Fee(excluding GST) : Rs. 76,000
Non-Residential Fee(excluding GST) : Rs. 67,500
Non-residential Early Bird Fee(excluding GST) : Rs. 64,125
Customer engagement is in vogue. Are you plugged in?
What type of conversation does your customer want to have – is he interested in knowing about your product or customer service or promotional offers? Are you in sync?
The consumer is shaping the brand independent of you. Is your brand inclusive? Are you encouraging the consumer to co-create the brand?
There is clutter in media. Is your communication creative enough to break the clutter?
Digital marketing is the new mantra. Are you optimizing your digital marketing?
Are you getting bang for your buck?
Figure it out! Come to IIMB. Enroll now for the programme on Marketing Communications! Here is how the programme will help you:
The Programme will enable you to figure out a unique positioning for the brand and communicate the same in a creative way. It will help you understand different platforms for engaging your customers. It will equip you to sync your communication objectives with your marketing and corporate objectives. It will arm you with some frameworks and concepts that you can apply for crafting your creative strategy. Various case studies will be discussed to draw best practices for integrated marketing communications. The programme will give an overview of digital marketing including search engine marketing and social media marketing. It will give insights into newer communication tools such as gamification, advergaming and augmented reality for engaging consumers. The programme will enable participants to integrate online with offline media.
- Creative strategy
- Social media marketing
- Search engine marketing
- Media Strategy
- Gamification
- Augmented Reality
Harmonize communication objectives with marketing objectives
Creativity in communication
Co-creating the brand
Integrating Marketing Communications
Optimizing digital marketing
The programme is designed for professionals in middle and senior level positions that want to kick their marketing communications up a notch. It is targeted at:
Marketing and Advertising Professionals
Sales and Business Development Professionals
Communication Professionals
Professor Gupta
Professor Gupta specializes in marketing communications and digital marketing. She has published papers in reputed journals such as Public Relations Review, Corporate Reputation Review, Management Review, Vikalpa and Decision. Winner of the EFMD Best case award (2011) and ISB-IVEY Best Case Award (2011), Professor Gupta has written cases on marketing challenges faced by companies such as Volkswagen, Bosch, Nielsen, DDB Mudra, DainikBhaskar etc. Her cases have been registered with Harvard Business School Publishing. Professor Gupta is passionate about marketing communications and writes a blog www.DigitalMarketingTadka.com. The blog has interesting articles on issues such as augmented reality, mobile marketing, search engine marketing, social media marketing, brand placements, advergaming, gamification etc. Professor Gupta provides corporate training and consulting in the field of digital marketing. She consults marketers on optimizing digital marketing and integrating online with offline communications.
She has presented papers in international conferences. She has provided consulting in marketing strategy and communications to companies such as Nilon’s, Karnataka State Seed Corporation, INDCOSERVE etc. Her articles have appeared in national media such as Economic Times and Financial Express. Professor Gupta has imparted training to executives of reputed companies. Prior to IIMB she has worked with RPG group in sales and marketing function and Mudra Institute of Communications (MICA).
Residential: Rs. 80,000/-(subject to availability of rooms on campus)
Non-residential: Rs. 67,500/-
Early bird cut-off date: 2-Nov-2015-14
Residential: Rs. 76,000/-
Non-residential: Rs. 64,125/-
Please Note * Please add service tax at prevailing rates to the programme fee.
Group discount (10%) may be availed for a group of 5 or more participants from an organization for a programme, on upfront payment before the start of the programme.
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme. Kindly do not make your travel plans unless you receive the letter from IIMB.
A certificate of participation will be awarded to the participants by IIMB.
Registration
Please logon to IIMB website www.iimb.ac.in/eep for registering online. Do feel free to get back to us if you should have any clarification.
Executive Education Programmes
Indian Institute of Management Bangalore
Bannerghatta Road, Bangalore 560 076
Phone: +91 - 80 - 2699 3264 / 3475
Fax: +91 - 80 - 2658 4004 / 4050
E-mail: openpro@iimb.ernet.in