Creating Successful New Products 
Last date for registration: 27 Oct, 2023
End Date : 08 Nov, 2023
Early Bird Discount Date : 16 Oct, 2023
Residential Early Bird Fee(excluding GST) : Rs. 94,500
Non-Residential Fee(excluding GST) : Rs. 90,000
Non-residential Early Bird Fee(excluding GST) : Rs. 81,000
Programme Overview
This programme focuses on the inter-disciplinary process of creating successful new products within firms. Participants will be familiarised with the methods of initiating, systematising and focusing their firm’s efforts and budgets towards creating successful new products in the Indian context.
Programme Content:
• Business Model Innovations
• Eight-Steps to Innovation
• Design Thinking in Practice
• User-centered Product Development
• Product Management
• Improving Idea Velocity
• Design of Low-Cost High-Speed Experiments
• Frugal Innovation
• Managing Big Bets
• Strategic Assessment of Product Portfolios
• Product Innovation for Emerging Markets
• Getting Value Out of New Products
Participant Profile
This programme is intended for middle-level managers involved in the design, development, production and marketing of new products. As product development is ideally a team activity, maximum benefit can be sought by deputing a team of middle-level managers from different functional areas, including marketing, manufacturing, product engineering and R&D.
Testimonials
After 20 Years of Sales Experience, when I was given a new Role in my Company for Managing Products in 2017, I was then eagerly looking for more Insights to Enhance Value addition in my new Role. Opportunity of attending this Program at IIMB came as a Boon to my Career & of course to My New Role.
For Me Key take away was “ Insights for New product Innovation & Exploiting NPD Opportunities with Various Case studies, Low Cost High-speed experiment which we usually ignore in our Daily Routine pressure, Design Thinking Challenge book , Sand Box, Nurturing Idea Champions, all these concepts & approaches if Implemented in my existing role will surely enable me to give valuable inputs to R & D for new product Development, Then last but not the least, Insights for Marketing Approach to get Value out of New Products & Services combined with innovations in Business models, Accessing Various Product Portfolio’s & position them Properly to get maximum Returns which will of course help Career Growth!!
- Naveen Vastrad, Sr. Manager Marketing-Products, TaeguTec India P Ltd
Programme Fee
INR 1,05,000/- Residential [accommodation in hotel] and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 16-Oct-23 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential [accommodation in hotel] ) INR 94,500/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
The programme fee should be received by the Executive Education Office before the programme commencement date.
In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
A certificate of participation will be awarded to the participants by IIMB.
Programme Director
Professor Ganesh N. Prabhu did his post graduation from the Institute of Rural Management, Anand and is a Fellow of IIM Ahmedabad. His research has been on product development, strategy and entrepreneurship. He has conducted top management workshops on innovation and strategy in several companies. He teaches an elective on New Product Development in the post-graduate programme at IIMB.
How to Apply
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Sample Certificate
Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office