Competitor Analysis 
Last date for registration: 25 Jun, 2018
End Date : 07 Jul, 2018
Early Bird Discount Date : 14 Jun, 2018
Residential Early Bird Fee(excluding GST) : Rs. 72,900
Non-Residential Fee(excluding GST) : Rs. 75,000
Non-residential Early Bird Fee(excluding GST) : Rs. 67,500
This programme will focus on qualitative tools and techniques for accessing, interpreting and using industry and competitor information for identifying strategic groups at the industry level and for doing competitive benchmarking at the firm level and at the product or service level. Participants will also explore how qualitative competitor and customer analysis backed by available benchmarking data can be used to develop effective business level strategies to create and defend markets.
- Competitor Analysis and Competitive Strategy
- Deciphering Competitor’s Business Models
- Developing Competitive Business Models
- Industry Level Strategic Group Analysis
- Firm Level Competitive Positioning and Benchmarking
- Product Level Competitive Decisions: Creating and Defending Markets
This programme is intended for middle level to senior managers involved in the design, development, production and marketing of products and services in any competitive business
Participants are requested to arrive by evening on the previous day as sessions in this program are scheduled to start at 9.00 am on day one and will end at 5.00 pm on day three. There will be five sessions of 75 minutes duration. Participants may plan to leave only after 5.00 p.m. on the third day. Please do not book your return flights scheduled to depart earlier than 8.00 pm on the third day as it takes about two hours to reach the airport
Professor Ganesh N. Prabhu did his post graduation from the Institute of Rural Management, Anand and is a Fellow of IIM Ahmedabad. His research has been on product development, strategy and entrepreneurship. He teaches strategy courses and an elective on new product development in the post-graduate program at IIMB.
Professor PD Jose did his post graduation from the Institute of Forest Management, Bhopal and is a Fellow of IIM Ahmedabad. He has done extensive research and consulting in the greening of Indian industry and related corporate governance issues. He teaches an elective course on Corporate Strategy and the Environment to post-graduate programme students at IIMB.
Programme Fee and Payment
INR 81,000/- Residential and INR 75,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 14-Jun-18 will be entitled to an early bird Discount of 10%.
- Early Bird Fee (Residential) INR 72,900/-(+ Applicable GST)
- Early Bird Fee (Non-Residential) INR 67,500/-(+ Applicable GST)
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme. Kindly do not make your travel plans unless you receive the letter from IIMB.
A certificate of participation will be awarded to the participants by IIMB.
- The programme fee should be received by the Executive Education Office before the programme commencement date.
- In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
- If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
Indeed, it is a very useful and thought provoking course, which one can relate to the real life situation. The Program Directors are extremely well informed and provide a platform to the participants to express and exchange the ideas freely. These course is truly world class, and I am very glad to have chosen this program
-Mr. R.Srinivasan, President & Director- India Business Region
Watchdata Technologies (India) Pvt Ltd
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The 'Competitor Analysis' programme was concise yet thorough in bringing out the most important aspects through peer discussion, case studies and presentations.It was worth every penny and the best part was to meet professionals from various industries bringing their thought process during the entire programme. My best wishes for the IIM programme committee and professors
- Mr. Saurabh Agrawal, Group Account Director, GREY RC&M
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It was a wonderful time that we had during this course of time. The concepts and case study which has been discussed by both professors in line with respective industry was amazing. It helped me to formulate best competitive strategy for our organization which showed results as well. I strongly recommend to other marketing and Strategy manager's to get benefit from this course
- Mr. Balasubramanian Jayam, Head of Marketing Communications, Hikvision India
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The Competitive Analysis program is a very good mix of theory and real life applications. During the program, we could discuss with our peers across the industry & professors on varied strategy related topics and frameworks that can be used in the industry.
-Mr. Subhamoy Chakraborti, Associate Vice President, Magma Fincorp Limited
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