The Initiatives on Consumer Insights at the Indian Institute of Management Bangalore (ICI-IIMB) conducts research with a multi-dimensional and cross-disciplinary perspective on consumers in emerging markets.
To study consumers and markets, especially all aspects of consumer behaviour covering attitudes, preferences, beliefs, purchase and use related to products and services, so as to further enhance our understanding of consumers and create value for customers, employees, businesses, and the society through new and /or improved offerings, processes, and sustainable business models.
The ICI-IIMB pursues research programmes on selected hypotheses and themes, using transactional and operational data from organizations, combined with surveys and customer panel data to create a rich repository for longitudinal analysis of purchases, preferences, usage, satisfaction levels, etc. for actionable consumer and market insights.
The approach involves adopting an interdisciplinary mode of inquiry that focuses on fundamental science, models, theories encompassing many disciplines and perspectives.
How we work
ICI-IIMB is a dedicated research cell that partners with industry organizations who offer data for analysis and research.
As a leading international business school in India, IIMB has strong linkages to the corporate sector, NGOs and the government, and its rigorous research projects are defined by structured analytical processes and constant engagement with market participants. Collaborators from the industry benefit from the rich findings and innovative interpretations of data residing within their organizations, offering opportunities for future products, services and customer relationship management.
We also partner with firms in service sectors which collect transactional and behavioural data in their operational systems for analysis and insights.
Our research programmes focus on linkages between customer needs and market offerings spanning several sectors viz. retailing, financial services, telecom, hospitality, healthcare, pharmaceuticals, transportation, etc.
ICI-IIMB sponsors research programmes, doctoral dissertations and student projects. Dissemination of research findings is carried out through journal articles, working papers, case studies, newsletters, conferences and roundtables.
One of our significant activities is the Visiting Researcher Programme, a competitive grant proposal scheme open to international researchers who spend a few months at IIMB every year on collaborative research aimed at publications in top academic journals.
The Research Team at ICI-IIMB
A core team of cross-functional researchers, who are members of the IIMB faculty in Marketing, Economics and Statistics, drive the research agenda.
1. Professor G. Shainesh http://www.iimb.ernet.in/user/137/shainesh-g
2. Professor Pulak Ghosh http://www.iimb.ernet.in/user/165/pulak-ghosh
3. Professor Srinivas Prakhya http://www.iimb.ernet.in/user/138/srinivas-prakhya
4. Professor Dinesh Kumar http://www.iimb.ernet.in/user/62/dinesh-kumar
5. Professor Sreelata Jonnalagedda http://www.iimb.ernet.in/user/175/sreelata-jonnalagedda
6. Professor Seema Gupta http://www.iimb.ernet.in/user/103/seema-gupta
7. Professor Subhashish Gupta http://www.iimb.ernet.in/user/143/subhashish-gupta
8. Professor Patrali Chakrabarty http://www.iimb.ernet.in/user/179/patrali-chakrabarty
For further information, contact:
Professor G. Shainesh
Indian Institute of Management Bangalore
Bangalore - 560 076