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Addressing Diversity: The Marketing Challenge in India; Professor S Ramesh Kumar of IIMB in the Wall Street Journal

Management Views from IIMB is an exclusive column written every two weeks for the Management page of India.WSJ.com by faculty members of the Indian Institute of Management Bangalore.

 

Professor S Ramesh Kumar writes about Addressing Diversity: The Marketiing Challenge in India

 

Click here to read the article

 

S Ramesh Kumar is Professor, Marketing Area at IIMB. Email: rkumar@iimb.ernet.in