• Featured Book

    8 Steps To Innovation : Going From Jugaad To Excellence

    Vinay Dabholkar and Rishikesha T Krishnan
    Innovation need not only be jugaad. For the first time a book shows us how in India, innovation can be introduced in ones organization in a systematic, deliberate way. 8 Steps to Innovation explains how you can do this by building an idea pipeline in your organization, improving the velocity of ideas coming in, and implementing the ideas within the given constraints. All this is shown through nice, snappy examples, mostly homegrown Indian ones. Few books in the market talk about innovation in the Indian context with Indian examples as this one does.
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  • Featured Case

    Exploring Brand Associations in the Indian Context: Cafe Coffee Day

    S. Ramesh Kumar, Eric Minj
    India has traditionally been a tea drinking nation. The association of youth culture and coffee drinking opened up exciting avenues for the cafe market that earlier used to have lower priced offerings from udupi (small restaurants) cafes. The organized cafe market-which was branded and professionally run in terms of its marketing efforts-in India, it was worth INR 93100 million and was growing at 25-30% annually. Sensorial experience was vital to a café brand. Cafe Coffee Day had a striking lead in terms of pioneering the cafes in India. With brands such as Barista Lavazza, Gloria Jean's Coffees, and Au Bon Pain in the fray, the challenge for Cafe Coffee Day was to strengthen its strategic brand associations, taking several considerations into account. The case study emphasizes the importance of brand associations in a dynamic environment that is affected by competitive brands and changing lifestyles of consumers.
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  • Journal Article

    Business Ethics in the South and South East Asia

    Vasanthi Srinivasan
    This article attempts to understand the state of teaching, training and research in business ethics in the South and South East Asian region. The countries surveyed are Bangladesh, Bhutan, Cambodia, India, Laos, Malaysia, Myanmar, Nepal, Pakistan, Sri Lanka, Thailand and Vietnam.
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  • Working Paper

    Linking Organizational Learning Disabilities, Service Climate and Individual's Organizational Identification: Empirical evidence from Public Sector Banks in India

    Gyaneshwar Prasad, Prof. L Prasad and Prof. Shainesh G
    A conceptual framework was developed in which we proposed: The Stronger the Organizational Learning Disabilities weaker the Service Climate; Stronger the Service Climate stronger the Individual's Organizational Identification; Stronger the Organizational Learning Disabilities AND weaker the Service Climate weaker the Individual's Organizational Identification.
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  • Initiatives and Projects

    Deepening Cooperation in Services among the BRICS

    Rupa Chanda
    This study aimed at understanding the prospects for cooperation and commercial relations in the service sector among the BRICS economies. The study was used for discussion among the Trade Ministers at the March 2012 BRICS summit held in New Delhi. The study finds that there is scope to deepen cooperation among these countries mainly through investments but there are several regulatory barriers preventing integration at present.
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IIMB Cases

Several IIMB cases are published and distributed either through Harvard Business School or Richard Ivey School of Business.

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