For more than three decades, IIMB has exemplified excellence in management education. From an emphasis on the public sector, to information technology to a focus on emerging economies, IIMB has traversed many boundaries to develop its own expertise in management education and research. In 2008 we developed a shared vision of the Institute which will help us position IIMB as an international management school with a strong bias for research. India is changing and so is the world and IIMB is an exciting bridge to view these changes and actively engage in making history.
Journal Publications
Promotions as market transactions
Marketing management involves the identification, creation, capture, communication and delivery of superior customer value to the target market to satisfy their needs and wants simultaneously meeting organizational objectives. Promotions as a part of communication of value include consumer sales promotions, trade promotions and promotions to the sales force.
On the Equilibrium Behavior of a Supply Chain Market for Capacity
Acapacity market is a business-to-business exchange in which equally capable suppliers compete with one another to satisfy generic orders from diverse buyers. The market is asymmetric because the buyers can carry inventory of the products ordered but the suppliers cannot store their capacity.
Books
8 Steps To Innovation : Going From Jugaad To ExcellenceInnovation need not only be jugaad. For the first time a book shows us how in India, innovation can be introduced in ones organization in a systematic, deliberate way. |
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MIS: Managing Information Systems in Business, Government and SocietyThe central viewpoint of this book - managerial decision making - informs the discussions on information technology and information systems, their use and management and their role in organisations. Most of the examples in the book are drawn from case studies in an Indian context. |
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Financial Accounting: A Managerial PerspectiveThis widely adopted, highly acclaimed and systematically organized text, now in its Fourth Edition, has proved to be an invaluable asset to the student community. It gives an in depth analysis of the principles of Financial Accounting and is characterized by its simplicity of style. |
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A Casebook on Corporate Governance and StewardshipThis book has selected cases which will help in further cementing the understanding of the fundamentals of good governance in the corporate sector. |