Marketing
Case Study of Park Hotels
| Project Team : | Seema Gupta |
| Sponsor : | Park Hotels, Kolkata |
| Project Status : | Completed in 2011 |
| Area : | Marketing |
Emergence of Online Shopping in India: Shopping Orientation Segments
| Project Team : | Kenneth C Gehrt, Mahesh N Rajan, G Shainesh, David Czerwinski, and Matthew O’Brien |
| Sponsor : | College of Business at San Jose State University |
| Project Status : | Completed in 2011 |
| Area : | Marketing |
The Saffola Journey
| Project Team : | Srinivas Prakhya |
| Sponsor : | IIM Bangalore |
| Project Status : | Ongoing (Initiated in 2011) |
| Area : | Marketing |
Maxim – Exploring Value Creation Opportunities
| Project Team : | Sreelata Jonnalagedda and Srinivas Prakhya |
| Sponsor : | IIM Bangalore |
| Project Status : | Ongoing (Initiated in 2011) |
| Area : | Marketing |
Subscription or Pay as You Go: A Pricing Question for Infrequently Used Services
| Project Team : | Sreelata Jonnalagedda and Patrali Chakrabarti |
| Sponsor : | IIM Bangalore |
| Project Status : | Ongoing (Initiated in 2011) |
| Area : | Marketing |
