Journal Publications
Promotions as market transactions
Marketing management involves the identification, creation, capture, communication and delivery of superior customer value to the target market to satisfy their needs and wants simultaneously meeting organizational objectives. Promotions as a part of communication of value include consumer sales promotions, trade promotions and promotions to the sales force.
On the Equilibrium Behavior of a Supply Chain Market for Capacity
Acapacity market is a business-to-business exchange in which equally capable suppliers compete with one another to satisfy generic orders from diverse buyers. The market is asymmetric because the buyers can carry inventory of the products ordered but the suppliers cannot store their capacity.
Assessing the chances of success: naïve statistics versus kind experience
Additive integration of information is ubiquitous in judgment and has been shown to be effective even when multiplicative rules of probability theory are prescribed. We explore the generality of these findings in the context of estimating probabilities of success in contests.
Age-Moderated Effects of Consequence and Intent Information on Punishment: An Intuitive Prosecutorial Interpretation
In responding to wrongdoings, people simultaneously pursue the goals of social control and fairness to the wrongdoer. Social control necessitates stronger weighting of consequences than causes; fairness entails the opposite.
Conceptualization of perceived value pricing in strategic marketing
Perceived value pricing is an important price setting procedure. Perceived value pricing indicates the importance of providing benefits and functionalities to the consumer and the simultaneous need to price it effectively so that the firm can take appropriate value.
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Mentoring India's Youth
India has seen substantial improvement in access to education nationwide, but there are concerns about the quality of education and consequently, the employability of school and college graduates. Large numbers of India's youth also face the problem of inequality of opportunity.
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Legitimacy beyond borders: Indian software services firms in the United States, 1984 to 2004
The emergence of developing country multinational companies (DMNCs) provides us an opportunity to redress the neglect of the process of cross-border legitimation. We argue that DMNCs face three challenges to legitimation in developed country markets-liability of foreignness, liabilities of origin, and liability of advantage.
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Rashtriya Swasthya Bima Yojana: Evaluating Utilisation, Roll-out and Perceptions in Amaravati District, Maharashtra
A study conducted of the Rashtriya Swasthya Bima Yojana in 2009-10 in Amaravati district of Maharashtra shows that there are critical concerns in the very design and implementation of the programme that may make it challenging for RSBY to reach its target of below the poverty line population.
Slums and Malnourishment: Evidence From Women in India
Objectives. We examined the association between slum residence and nutritional status in women in India by using competing classifications of slum type.
Innovation in the Indian automotive industry: the role of academic and public research institutions
This study investigates the nature of collaboration between industry and academia in the Indian automotive sector through detailed case studies of three original equipment manufacturers (OEMs), two component manufacturers and three academic research groups, all actively involved in innovation.