Purpose - The purpose of this paper is to identify the innovation strategies, and to understand the role of innovation, in the growth of Indian market leaders.
We provide a brief overview of corporate governance in India, including a description of Indian contextual differences (as compared to the U.S. and elsewhere) and a discussion of the major events contributing to the evolution of India's corporate governance/accounting/auditing practices since economic deregulation in 1991.
Purpose - The extant literature on experience marketing takes a narrow functional approach engaging with issues like defining an experience brand and recommending strategies for creating a unique customer experience.
Purpose - The purpose of this case is to illustrate the strategic as well as tactical dimensions of comparative advertising. The case can be used to demonstrate that the implications of comparative advertising can be analyzed from different perspectives - consumer behavior, legal framework and business and marketing strategy.
Purpose - Retailer brand communities exist between a franchisor brand and individual retailers, with retailer-based brand equity and brand-building activities being key drivers of their success. This paper aims to introduce retailer-based brand equity and examine its relationship with brand-building activities and retailer brand community.
We study zero-sum risk-sensitive stochastic differential games on the infinite horizon with discounted and ergodic payoff criteria. Under certain assumptions, we establish the existence of values and saddle-point equilibria. We obtain our results by studying the corresponding Hamilton-Jacobi-Isaacs equations.
Salespersons are important resources for organizations and the overall investment in the sales force for large firms can be of the order of billions of dollars.
The authors tested a causal-moral model of punishment in which (a) causal attribution and moral responsibility are distinct precursors of punishment, and (b) dispositional attribution leads to blame which, in turn, determines imprisonment.
The authors tested a model in which a group's association with an offender impacts collective imprisonment indirectly via dispositional attribution and blame to the group, culture does so indirectly via blame, and severity of outcome directly determines imprisonment.
In recent years, the financial crisis and the environmental upheavals that the globe is experiencing calls for systemic thinking on issues that affect human life.