Journal Publications
Innovation Strategies of Indian Market Leaders
Purpose - The purpose of this paper is to identify the innovation strategies, and to understand the role of innovation, in the growth of Indian market leaders.
Corporate Governance in the Indian Context
We provide a brief overview of corporate governance in India, including a description of Indian contextual differences (as compared to the U.S. and elsewhere) and a discussion of the major events contributing to the evolution of India's corporate governance/accounting/auditing practices since economic deregulation in 1991.
Interdependence between experience marketing and business strategy
Purpose - The extant literature on experience marketing takes a narrow functional approach engaging with issues like defining an experience brand and recommending strategies for creating a unique customer experience.
Fighting the Advertising Battle
Purpose - The purpose of this case is to illustrate the strategic as well as tactical dimensions of comparative advertising. The case can be used to demonstrate that the implications of comparative advertising can be analyzed from different perspectives - consumer behavior, legal framework and business and marketing strategy.
Impact of Brand-Building Activities and Retailer-Based Brand Equity on Retailer Brand Communities
Purpose - Retailer brand communities exist between a franchisor brand and individual retailers, with retailer-based brand equity and brand-building activities being key drivers of their success. This paper aims to introduce retailer-based brand equity and examine its relationship with brand-building activities and retailer brand community.
Zero-Sum Risk-Sensitive Stochastic Differential Games
We study zero-sum risk-sensitive stochastic differential games on the infinite horizon with discounted and ergodic payoff criteria. Under certain assumptions, we establish the existence of values and saddle-point equilibria. We obtain our results by studying the corresponding Hamilton-Jacobi-Isaacs equations.
An Exploration of Salesperson Job Satisfaction in India Using P-E Fit Constructs
Salespersons are important resources for organizations and the overall investment in the sales force for large firms can be of the order of billions of dollars.
From wrongdoing to imprisonment: Test of a causal–moral model
The authors tested a causal-moral model of punishment in which (a) causal attribution and moral responsibility are distinct precursors of punishment, and (b) dispositional attribution leads to blame which, in turn, determines imprisonment.
Association, Culture, and Collective Imprisonment: Tests of a Two-Route Causal-Moral Model
The authors tested a model in which a group's association with an offender impacts collective imprisonment indirectly via dispositional attribution and blame to the group, culture does so indirectly via blame, and severity of outcome directly determines imprisonment.
Developing a “Responsible Business” Course for Business Schools in India
In recent years, the financial crisis and the environmental upheavals that the globe is experiencing calls for systemic thinking on issues that affect human life.