The impact of emotional product attributes on consumer demand: An application to the US motion picture industry
Date (YYYY-DD-MM):
2009-19-08
Date & Venue:
19th August 2009 at 2.30 pm, Venue : K-21
Speaker:
Vrinda Kadiyali
Demand for products is often modeled as a function of product attributes. We propose that demand for experiential or hedonic products be modeled also as a function of “emotional product attributes†or emotions that a product might elicit from consumers.
Speaker Profile:
Vrinda Kadiyali, Cornell University, USA