Research Areas:
Business Marketing; Value Based Marketing; Intrapreneurship; Strategy

Recent Consulting:
Infosys
Ingersoll- Rand (India) Limited
Phillips India Limited
Apollo Healthcare
SKF India LimitedChola DBS Financing Limited

Academic Positions:
IIM Bangalore: 2000- present
Adjunct Faculty, IIM Ahmedabad, India, 2007- till date
Visiting Faculty, IIM Ahmedabad, India, 2005- 2007

Other Assignments:
Managing Director, Multimedia Frontiers Ltd., Gandhinagar, Gujarat, India, 1993-2000
Managing Director, Software Frontiers Ltd., Gandhinagar, Gujarat, India, 1998-2000
President, Malladi Group, Chennai, India, 1990-1993
Manager (Optimisation), Madras Refineries Ltd., Chennai, 1985-1990

Significant Publications:
Journal articles:
1. Seshadri DVR and Jane Henry, "Air Deccan: Revolutionising the Indian skies" South Asian Journal of Management, Volume 12, Issue No.4, October-December 2005, pp 94-125

2. Seshadri DVR and Arabinda Tripathy, "Innovation through Intrapreneurship: The Road Less Traveled" Vikalpa Journal, IIM Ahmedabad, April 2006, Volume 31, No. 1, January - March 2006. pp 17-29

3. Seshadri DVR and Arabinda Tripathy, "Reinventing a Giant Corporation: The Case of Tata Steel" Vikalpa Journal, IIM Ahmedabad, Volume 31, No. 1, January - March 2006. pp 133-146

4. Seshadri DVR and James Narus, "Value Chain Migration at Infosys (A)" International Journal of Technology and Innovation Management Education, Volume 1 Issue 1, 2006

5. Seshadri DVR and Jane Henry, "Dyson Appliances: The ‘never-say-die' Spirit of Entrepreneurship", South Asian Journal of Management, Vol.13, Issue No.1 January-March 2006,pp 107-128

6. B. Muthuraman, Anand Sen, Seshadri DVR and James Narus, "Understanding the Process of Transitioning to Customer Value Management" Vikalpa Journal, IIM Ahmedabad, Volume 31, No. 2, April - June 2006. pp 1-27

Conferences / panel discussions:

1. B. Muthuraman, Anand Sen, Seshadri DVR and James Narus, "Understanding the Process of Transitioning to Customer Value Management" Paper presented at Harvard Business at the ISBM Conference (Institute for Study of Business Markets) at Harvard Business School, Cambridge, USA during 5-6 August 2004

2. Bimlendra Jha, T. Mukherjee, Seshadri DVR and Arabinda Tripathy, "Innovation and Intrapreneurship through Re-Invention for Sustainable Competitive Advantage: The Case of Tata Steel", Paper presented at International Engineering Management Conference IEMC 2004 Singapore during 18th - 21st October 2004

3. Presentation made at Indian Embassy at Israel on 17th May 2006 on "India and Israel: Synergies & Complementarities in Innovation: Various Perspectives" (organized by Technion Institute of Management, Israel)

4. Co-ordinated the Panel Discussion for Areva worldwide top Managers on 15th June 2006 (half-day) at IIM Bangalore: "Understanding India and leveraging its strengths for business growth"

Working Papers:

1. T. Mukherjee, Bimlendra Jha, Seshadri DVR, Arabinda Tripathy, "A Road Map to Innovation and Intrapreneurship for Sustainable Competitive Advantage: The case of Tata Steel"

2. Seshadri DVR, James Narus, "Offshore Outsourcing of High Tech Jobs: The View from India"

3. Seshadri DVR, James Narus, B.Muthuraman and Anand Sen, "Understanding the Process of Transitioning to Customer Value Management", IIM Bangalore, Working Paper No. 231

Books:

1. Co-authored a book, "Innovation Management: Strategies, Concepts and Tools for Growth and Profit" with Prof. Shlomo Maital, by Sage Publications, New Delhi, December 2006

2. Co-authoring a book, 'Global Risk/Global Opportunity' with Prof. Shlomo Maital