Research Areas:
Optimisation modelling in marketing; Fuzzy sets and Fuzzy logic as optimisation tools

Current Projects:
A game theory model for competition in retail sector in India.
Retail formats and limits to economies of scale
Retail operations as a tool for improving productivity

Academic Positions:
IIM Bangalore: 2004- present
Assistant Professor, XLRI Jamshedpur, India, Oct 2001- April 2004
Assistant Professor, T. A. Pai Management Institute, Manipal, Karnataka, India, 1999- 2001
Lecturer, Institute of Professional Studies and Research, Cuttack, Orissa, India, November 1994 to December 1998
Visiting Faculty, Department of Business Administration, Utkal University, Bhubaneswar, Orissa, India, December 1992 to April 1994

Significant Publications:
Fuzzy Set in Product Planning Decision. Presented at International Conference on Discrete Mathematics and Allied Topics held at New Delhi during 10th to 13th of November 1997 and Published in Journal of Discrete Mathematical Science and Cryptography vol 3 number 1-3 Apr - Dec 2000 pg 57 - 81
Fuzzy Multi-Objective Programming in Cross Cultural Media Selection Decision System. Presented at the All India conference on Decision Making Models and their Applications, held at Dept. of Statistics, Utkal University during 20th to 21st of December, 1997. Published in Sankalpa a journal for Management Development by Dept. of Business Administration, Utkal University
Media Selection Decision in Social Systems : A Fuzzy Goal Programming approach Paper presented in the International Academy of Business and Economics (IABE) annual conference -2003 (19th to 22nd Oct,2003 Las Vegas, USA) and Published in Journal of Academy of Business and Economics Volume 1, Number 2, 2003