Ashis Mishra

Ashis Mishra  Print Bio


Assistant Professor,
Chairperson, Library Committee


Dr. Mishra has more than 15 years of experience in teaching and research in the field of marketing management.

Dr. Mishra’s area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing-/retailing-related problems. He has published over 10 papers in various national and international journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Store Atmospherics as a Tool for Retail Productivity’ and ‘Technographic Segmentation of Indian Retail Consumers’.

Dr Mishra teaches marketing management.

  • PhD (Business Administration), Utkal University, Orissa, India
  • Honours Diploma in Systems Management, NIIT, Cuttack, India
  • MBA, Utkal University, Orissa, India
  • BSc (Chemistry), Utkal University, Orissa, India