- PhD (Business Administration), Utkal University, Orissa, India
- Honours Diploma in Systems Management, NIIT, Cuttack, India
- MBA, Utkal University, Orissa, India
- BSc (Chemistry), Utkal University, Orissa, India
Dr. Mishra’s area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing-/retailing-related problems. He has published over 10 papers in various national and international journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Store Atmospherics as a Tool for Retail Productivity’ and ‘Technographic Segmentation of Indian Retail Consumers’.
Dr Mishra teaches marketing management.