Research Areas:
Product- Market Strategy; Relationship Marketing; Social Marketing; Rural Marketing and Management; Services Marketing; Rural Marketing and Management of Development Programmes and Institutions

Recent Consulting:
Member, Deciding Inventory and Credit Policy for HMT Ltd. (Client: HMT Ltd., Bangalore), IIM Bangalore, 1995
Member, Review of Indo - Norwegian Contact Facility, (Client: NORAD, India - Norway), IIM Bangalore, 1996-1997
Coordinator, Forecasting of Coffee Demand in the Domestic Market (Client: Coffee Board, Bangalore, India), IIM Bangalore, 1996
Coordinator, Restructuring of Watch Marketing Division of HMT Ltd. (Client: HMT Ltd., Bangalore), 1997-1998
Coordinator, Diagnostic Study of the Soft Luggage Market, (Client: Kurlon Ltd., Bangalore), IIM Bangalore, 1997
Member, Study of Micro-Financing Institutions in Bangladesh (Client: Swiss Agency for Development and Co-operation, Dhaka, Bangladesh), IIM Bangalore, 1998
Coordinator, Marketing Strategy for an Export Oriented NGO in Bangladesh (Client: SDC, Dhaka, Bangladesh), IIM Bangalore, 1999
Co-ordinator, Marketing Strategy for Viscose Staple Fibre (Client: Grasim Industries Ltd.), IIM Bangalore, 2000-2001
Member, Preparation of DPR for Doon University, (Client: Doon University, Dehradun, Uttaranchal),2006

Current Projects:
Relationship Marketing with specific focus on moving from conflict to mutual cooperation and creating memorable experiences
Strategic Market Planning for social marketing and social change
Monitoring Changing Values and their impact on Consumer Behaviour

Academic Positions:
IIM Bangalore: 1993-2003; 2005-present
Professor and Escotel CRM Chair, IIM Lucknow, India, 2003-2005
IIM Lucknow, India, 1988-1993
Institute of Rural Management, Anand, India, 1985-1988
Associate Professor, XLRI Jamshedpur, India, 1984-1985
Visiting Faculty, Bhavan's H.B. College of Communication and Management, Ahmedabad, India, 1982-1984

Other Assignments:
Marketing Engineer, Holtec Engineers Private Limited, New Delhi- 1979-1981

Corporate / Public Sector Leadership:
Govt. of India:
Member of Working Group of Planning Commission for Developing the Eighth Plan Strategy for Public Distribution System in the country (198889)

Govt. of UP:

Member Secretary, Working Group on Management Education in U.P (1988 90)
Member, Management Programme Advisory Committee, U.P. Council for Technical Education, U.P. (198991)
Member, Fee Fixation Committees for Technical Institutions, Medical Institutions and Professional Education, 2004-2005

Board Membership:
Gandhi Peace Centre, Delhi (1999-2001)
PSU Foundation, Lucknow (1992 - till date)
Karnataka Soaps and Detergents Ltd., Bangalore (2000-till date)
IIM Bangalore (2002 - 2003)
IIM Lucknow (2003- 2005)

Awards:
Industrial Finance Corporation of India Best Dissertation Proposal Award, IIM Ahmedabad (198384)
Best Teacher (jointly), IIM Lucknow, 1990 - 1991
Best Marketing Elective, IIM Bangalore, 1999, 2000, 2002

Significant Publications:
1. Jha, M, Prakhya, Srinivas and Seshadri, DVR "Global Entrepreneurship Monitor (GEM) - India Report 2000", Bangalore : N S Raghavan Centre for Entrepreneurial Learning (NSRCEL), IIM Bangalore, 2002, 41 p
2. Jha, M, "Connecting with Rural Customers: Developing Customer Sense", The TMTC Journal of Management, July 2005, pp. 15-18
3. Kotler, Philip, Keller, Kevin L., Koshy, A., Jha, M. Marketing Management (12th Ed.) - A South Asian Perspective, New Delhi: Pearson, 2006
4. Kotler, Philip, Keller, Kevin L, Koshy, Abraham and Jha, Mithileshwar Marketing Management (13th Ed.)-A South Asian Perspective, New Delhi: Pearson, 2008
5. Janat Shah, Ramachandran J, Vaidyanathan, R and Jha, M, "Role of Community Dominance of Trade Channels in India - Exploratory Study", Working Paper No. 170, Bangalore: IIM, 2000, 13 p
6. Jha, M "Branding Strategies in the Globalization Era", Key Note Speech Delivered at National Seminar Organized by Chaitanya Bharati Institute of Technology, Hyderabad, Nov. 2000
7. Jha, M "Global Entrepreneurship Monitor (GEM) - India Executive Report 2000", Bangalore: N S R C E L, IIM Bangalore, 2002, 11 p