FACULTY & RESEARCH ›› Faculty Profiles ›› Faculty list A to Z ›› Prakhya, Srinivas
FACULTY
Associate Professor
Chairperson, Marketing Area
Ph.D. (Industrial Administration - Marketing), Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA, USA, June 1998
MS (Industrial Administration),Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA, USA, January 1995
PGDM, Indian Institute of Management, Calcutta, India, June 1988
B.Tech. (Civil Engineering), Indian Institute of Technology, Madras, India, June 1985
Research Areas:
Individual Choice Behaviour; Econometric Modeling of Consumer Behaviour; Knowledge Creation and Transfer; Leadership; Self-Enquiry and Management
Recent Consulting:
Fujitsu Telecom
Kraft
Kellogg's
TVS Finance
NAL
Academic Positions:
IIM Bangalore: 1998-present
Faculty member, Carnegie Mellon University, Pittsburg and Qatar
Other Assignments:
Retailing and General Management with OMC Computers and Mothercare India Ltd
Significant Publications:
"Global Entrepreneurship Monitor India 2000", M Jha, S Prakhya and DVR Seshadri - report on entrepreneurship published by NSRCEL, IIM Bangalore
"Global Entrepreneurship Monitor India 2001", M Manimala, S Prakhya, J Shields and M Gopal - report on entrepreneurship published by NSRCEL, IIM Bangalore
"Approaches to Decision Making Under Uncertainty", IIMB Management Review, June 2008.
"Bridging the Chasm between Management Education, Research and Practice: Moving Towards the ‘Grounded Theory' Approach", Vikalpa, Volume 33, Number 1, January - March 2008