Research Interests:
Marketing strategy: consumer, industrial and services markets; Markets for hi-tech products and branding

Recent Consulting:
Brand Building and Corporate Identity (Image Projection) - DRDO Stage II GOI, Ministry of Defense, Defense Research & Development Organisation, New Delhi
Licensing Opportunities for IBM Brand in India
TI-Murugappa group, Wipro-GE, Eicher Motors, Grindwell-Norton, BHEL, Nova Nordisk, DRDO, Triveni Engineering, Ordinance Factory Board, MICO and EXIM Bank

Academic Positions:
IIM Bangalore: 1996- present

Visiting Scholar at the Amos Tuck Business School, Dartmouth, US in Feb - June 2002 pursuing collaborative research with Prof. Kevin Lane Keller. 

Other Assignments:
Systems Analyst in ITC (Bangalore, Calcutta)
Aero Engineer at Hindustan Aeronautics Limited (Bangalore, Hyderabad)
Drilling Engineer at ONGC (Dehra Dun, Assam)
Project Engineer at Hyderabad Asbestos and Cement Products

Awards:
Awarded third prize in the Escorts-Delhi Management Association Book Contest for the year 1999-2000 and the ISTD Book Award for the year 2000-2001 for book titled "Brand Management - the Indian Context"

Publications
"The segmentation of the Indian watch market" was one of the three cases chosen for round table discussion at the Asian Case Research Journal's Conference held at Singapore on 13-14th Jul 2000.