Research Areas: 

New Product Development; Technology Management; Marketing of Durable Products; Game Theoretical Applications in Pricing and Distribution Channels Management; Retail Assortment Planning

Recent Consulting:

Red Force Labs, Purna Organics 

Academic Positions:  

IIM Bangalore, June 2010 - present
Guest Faculty, Strategic Marketing, The University of Texas, Austin (Fall 2009)
Research and Teaching Assistant, McCombs School of Business, the University of Texas, Austin (2004 - 2009)

Industry Experience:

Consultant, Supply Chain Consultants, Delaware, US

Awards:

Dean's Fellowship, McCombs School of Business, The University of Texas, Austin 2005 - 2009

Bonham Fellowship for research and travel, McCombs School of Business, University of Texas at Austin, 2007-2009

Cooper Fellowship, awarded to outstanding beginning graduate student, McCombs School of Business, The University of Texas, Austin 2004

William W. and Ruth F. Cooper Fellowship, McCombs School of Business, 2004

Significant Publications

Papers:

- Honhon, Dorothee., S. Jonnalagedda., and X. Pan " Optimal Algorithms for Assortment Selection under ranking based consumer choice models."Forthcoming in Manufacturing & Service Operations Management.

- Gilbert, Stephen, A., and S. Jonnalagedda. "Durable Products, Time Inconsistency and Lock-in."Management Science, Vol. 57. 2011

- Jonnalagedda, S. " Revenue Generation in the Information era: Opportunities and Challenges "IIM B Management Review, Vol. 23. 2010

- Honhon, Dorothee., X. Pan., and S. Jonnalagedda. " Heuristics for the assortment planning problem under ranking-based Consumer Choice Models.."Working paper, The University of Texas at Austin.