FACULTY & RESEARCH ›› Faculty Profiles ›› Faculty list A to Z ›› Chakrabarty, Patrali
FACULTY
Assistant Professor
Fellow, Indian Institute of Management Ahmedabad, 2010
MSc (Economics), The University of Burdwan (India), 2003
BSc (Economics, Mathematics, Statistics), The University of Burdwan (India), 2001
Research Areas:
Game theoretic applications to Advertising and Pricing; Market Response Models; Experimental Economics and applications to Consumer Behaviour problems; Advertising Strategy
Academic Positions:
IIM Bangalore: August 2010 - present
Other Assignments:
Worked with Professor Bibek Banerjee in delivering computer simulation based Business Strategy modules in customized executive programs for large multinational and national organizations (Participant Profiles: Senior to Top management executives).
Provided research support to Professor Bibek Banerjee and Professor Subir Bandyopadhyay (Indiana University Northwest) in a project titled "Place of Origin Effects in Service Quality Perception".
Provided Research Support to Professor Abraham Koshy in manuscript preparation of 13th Edition of "Marketing Management: A South Asian Perspective" published by Pearson Education, Inc.
Awards:
Industrial Finance Corporation of India award for Best Thesis Proposal 2008-2009, IIMA
Sahir Memorial Trust award for Best Thesis Proposal 2008-2009, IIMA
Chaudhary Padmanabhan Pant award for Best Thesis Proposal 2008-2009, IIMA
Best Paper Award in Marketing Track, IIMA Doctoral Colloquium 2009, IIMA
Significant Publications:
Chakrabarty, P. and Banerjee, B., "An Eye for an Eye: Impact of Sequelization on Consumer Perceptions of Comparative Advertising Strategies" (IIMA Working Paper Number: WP2010-08-01)
Chakrabarty, P. Banerjee, B., and Tirupati, D., "Impact of Comparative Advertisements and Implications for Advertising Strategy: A Model based Approach"
- {Under review for John D. C. Little Festschrift, organized by INFORMS Society of Marketing Science (ISMS), in collaboration with MIT. Featured amongst 18 other research papers as a part of the Festschrift celebration, held at Ross School of Business, Ann Arbor, MI, June 5 and 6, 2009}

