Research Areas:

Game theoretic applications to Advertising and Pricing; Market Response Models; Experimental Economics and applications to Consumer Behaviour problems; Advertising Strategy

Academic Positions:

IIM Bangalore: August 2010 - present

Other Assignments:

Worked with Professor Bibek Banerjee in delivering computer simulation based Business Strategy modules in customized executive programs for large multinational and national organizations (Participant Profiles: Senior to Top management executives).

Provided research support to Professor Bibek Banerjee and Professor Subir Bandyopadhyay (Indiana University Northwest) in a project titled "Place of Origin Effects in Service Quality Perception". 

Provided Research Support to Professor Abraham Koshy in manuscript preparation of 13^th Edition of "Marketing Management: A South Asian Perspective" published by Pearson Education, Inc.

Awards:

Industrial Finance Corporation of India award for Best Thesis Proposal 2008-2009, IIMA

Sahir Memorial Trust award for Best Thesis Proposal 2008-2009, IIMA

Chaudhary Padmanabhan Pant award for Best Thesis Proposal 2008-2009, IIMA

Best Paper Award in Marketing Track, IIMA Doctoral Colloquium 2009, IIMA

Significant Publications:

Chakrabarty, P. and Banerjee, B., "An Eye for an Eye: Impact of Sequelization on Consumer Perceptions of Comparative Advertising Strategies" (IIMA Working Paper Number: WP2010-08-01)

Chakrabarty, P. Banerjee, B., and Tirupati, D., "Impact of Comparative Advertisements and Implications for Advertising Strategy: A Model based Approach" 

• {Under review for John D. C. Little Festschrift, organized by INFORMS Society of Marketing Science (ISMS), in collaboration with MIT. Featured amongst 18 other research papers as a part of the Festschrift celebration, held at Ross School of Business, Ann Arbor, MI, June 5 and 6, 2009}