Research Areas:

Pricing, auctions, negotiations, coalitions and alliances, reward programs, new products, price perceptions, multi-product pricing, social media, online infomediaries, perception of facial expressions in buyer-seller interactions, among others

Consulting:

Firm(s) in Software, Consumer Electronics, Automobile, Cruise, Sportswear, and Entertainment industries.

Academic Positions:

IIM Bangalore: Visiting Faculty, July 2012 - present

Associate Professor of Marketing, Leeds School of Business, University of Colorado, Boulder, USA, 2003 -present

Was a member of the marketing faculty at the Anderson School at UCLA, USA, and at the Indian School of Business, Hyderabad, India