Research Areas:
Strategic Marketing; General Marketing

Academic Positions:
IIM Bangalore: 1997-present
Teaching Assistant, Marketing, The University of Texas at Dallas, USA (1992-1996)

Other Assignments:
AMCO Batteries Ltd. Bangalore, India; Feb. 1989 - Dec. 1991: Assistant Manager

WIPRO Information Technology Ltd. Bangalore, India; Jan. 1988 - Feb. 1989: Senior marketing support executive

T.V.S. Electronics Ltd. Bangalore, India; Feb. 1987 - Jan 1988: Sales and service executive

Larsen and Toubro Ltd. Madras, India; May 1986 - Feb. 1987: Assistant Engineer - marketing support activities

Significant Publications:

Conferences

1. ‘Cross Section Pooling As Against Time series Pooling in Market Analysis' (2011) by Nagasimha Balakrishna Kanagal presented at the 8th Global Marketing Dynamics Conference on the Theme of Transformative Marketing sponsored by The China India Consumer Insights Program at the Yale Center for Customer Insights, Yale School of Management, Yale University, Georgia State University and Marketing Science Institute, July.

2. ‘Assessment of Aggregate Interaction Effect and Aggregate Persistence Effect in Market Share Analysis (2010)' by Nagasimha Balakrishna Kanagal, paper presented and in the proceedings at the First International Conference on Analytics: The way forward, organized by Kotler-Srinivasan Center for Research in Marketing, Great Lakes Institute of Management, Chennai, July.

3.‘Issues to Marketing Strategy Implementation' by Nagasimha Balakrishna Kanagal (2009). Paper presented and in the proceedings at the 8th International marketing trends congress at European School of Management (ESCP-EAP), Paris, France. Jan 2009.

4. 'Competitive Marketing Strategies through Competitive Advantages (2006)' by Nagasimha Balakrishna Kanagal. Paper presented and in the proceedings at the XII Asia Pacific Management Conference, November.

5. 'Role of Relationship Marketing in Competitive Marketing Strategy (2006) ' by Nagasimha Balakrishna Kanagal. Paper published in the proceedings of the Sixth Annual Hawaii International Conference on Management, May.

6. 'Creating Customer Value: Successful Competitive Marketing Strategies (2006)' by Nagasimha Balakrishna Kanagal. Paper presented and in the proceedings at the Third All India Management Scholars International Conference on Management, January .

7. 'Strategic Marketing : Issues for an Indian Firm to go Global (2003)' . by Nagasimha Balakrishna Kanagal. Paper presented at the NIRMA International Conference on Management , January.

8. ‘Extension of Stimulus Response Model: A model of behavioral process of consumer decision making (2001)' by Nagasimha Balakrishna Kanagal. Paper accepted at the Hawaii Business Conference, Honolulu, Hawaii, June.

9. Global Brands - Implications for Multinational companies in the Indian Context (2000) by Nagasimha Balakrishna Kanagal and S Ramesh Kumar. Paper accepted at the New England Business Administration Association of Southern Connecticut University, USA. April.

10. ‘Obtaining Sustainable Competitive Advantages: The route of electronic commerce (2000) ' by Nagasimha Balakrishna Kanagal (IIMB) and DV Jagadish (IBM). Paper presented and in the proceedings at the National Conference on E-Commerce, organized by Institute of Public Enterprise, Hyderabad , February.

11. ‘Marketing of Interface Services (1999) ' by S Ramesh Kumar and Nagasimha Balakrishna Kanagal. Paper presented at the American Marketing Association (AMA), conference on ‘Frontiers of Services' at Vanderbilt University, Nashville, Tennessee, October.

12. Second National Strategic Management Conference: Strategic Management Forum of India and Indian Institute of Management Bangalore (1999). Presentation and Experience Sharing of curriculum design development on ‘Competitive Marketing Strategy', May.

13. NASMEI-IIMB Marketing Faculty Conference (1998). NASMEI is North American Society for Marketing Education in India and IIMB is Indian Institute of Management Bangalore. Presented paper on ‘Marketing Strategy and Game theory'. Joint coordinator for the conference, July

14. Participated in the ‘Round Table on Indian Brands (1998)', organized by the Indian Institute of Management Bangalore Discussions published in The Economic Times - a leading Indian Business Daily.

Publications

1. Kanagal, Nagasimha Balakrishna (2012) 'Customer Value Proposition and its linkages in Marketing Strategy' Academy of Taiwan Business Management Review, volume 8, no.1, April

2. Kanagal, Nagasimha Balakrishna (2011) ‘Assessment of Aggregate Interaction Effect and Aggregate Persistence Effect in Market Share Analysis' Academy of Taiwan Business Management Review, volume 7, no.1, April

3. Kanagal, Nagasimha Balakrishna (2010) ‘ Issues in Internal Analysis for Competitive Marketing Strategy', Academy of Taiwan Business Management Review, volume 6, no.3, August

4. Kanagal, Nagasimha Balakrishna (2009) ‘Role of Relationship Marketing in Competitive Marketing Strategy', Journal of Management and Marketing Research, Academic and Business Research Institute, Jackonsville, FL, USA, volume 2, July.

5. Kanagal, Nagasimha Balakrishna (2002) ‘Long run equilibrium and its impact on brand choice and market share analysis'
Dissertation Chair: Dr. Frank M. Bass
The University of Texas at Dallas
Copyright Registration No: TX 4-599-061 effective DEC 5, 1997;
Register of Copyrights, United States Copyright Office, USA
Published in SSRN ( Social Science Research Network, USA )

SSRN Journal (December 16, 2002) : Managerial Marketing

SSRN Journal (October 25, 2002) : Industrial Organization-Theory
SSRN Journal (October 21, 2002) : Industrial Organization-Empirical Studies of Firms & Markets

6. Kanagal, Nagasimha Balakrishna (1999) ‘Forming Strategic Alliances: Issues in Conceptualization. IIMB Management Review. (Journal of Indian Institute of Management Bangalore). Decemeber

7. Kanagal, Nagasimha Balakrishna (2000) ‘ The best mix for a market fix (High Technology Initiatives in Marketing Research). Strategic Marketing (An Economic Times Presentation). Jan / Feb.

8. Kanagal, Nagasimha Balakrishna (2000) ‘Power of the E-Commerce Brand'. Indian Management. Journal of the All India Management Association. February

9. Kanagal, Nagasimha Balakrishna (1999) ‘ Public Image and Marketing Strategy. Indian Management. Journal of the All India Management Association. Jan/Feb.

10. Kanagal, Nagasimha Balakrishna (1998) ‘Marketing Strategy and Game theory'. IIMB Management Review. (Journal of Indian Institute of Management Bangalore). July-Sep.

11. Kanagal, Nagasimha Balakrishna and Ramesh Kumar (1998). ‘Customer-Product Interfacing. A strategy for consumer durables'. The Hindu (Leading South Indian Daily). July 15.

12. Kanagal, Nagasimha Balakrishna (1999). ‘Win, and then win. Economic Times (Leading Indian Business Daily). Feb 14.

13. Kanagal, Nagasimha Balakrishna (1999). ‘Serve the right dish, the right way'. Economic Times (Leading Indian Business Daily). March 8, 1999.